Earlier quoted context omitted.
> Think deeper about why do you need to "sell" your work inside (some) companies Mainly to prove you can sell, not that they can buy. Selling involves understanding the customer's needs, their tradeoff preferences, your value prop and being able to reflect that back to them. The minimum bar for successful selling requires you to demonstrate a certain degree of competence and due diligence that provides assurance that…
No, actually. He said it was a part of his job because they did not understand his work? So we are back at square one here, why do people not understanding engineering work, end up managing engineering work?
Nowhere is that said.
The benefit of them selling is not for the management to understand, it's for the worker to understand and be able to articulate as it will flow downstream to strategy.
Maybe the management doesn't understand but my point is it's irrelevant. I've been in management situations where I've understood perfectly well and ones where I have zero clue, my requirements for you selling to me remain exactly the same which is I'm using it as a gauge of how much you understand.