The article highlights Tesla marketplace trouble --- but it ignores the other half of a "double whammy" that envelopes Tesla.
While Musk was busy shooting his company in the foot, investors were buying his stock like crazy. And not just the "dumb money" retail investors but also the "professional" institutional investors who do this for a living. They now hold 70% of TSLA stock.
The P/E of TSLA is around 130. The P/E of GM, Ford and Toyota are all less than 10. In other words, TSLA is outrageously overpriced --- by a factor of at least 10. If TSLA was valued like other car companies (90% of TSLA revenue is from auto sales), would Musk look like a business genius? I don't think so.
Tesla's stock price and Musk's business persona are dangling by a thread being held up by these "professional investors". In my opinion, out of fear for their upcoming performance bonuses.
Once this thread is cut, Musk will own one of the worst self inflicted financial disasters in the history of business.