Earlier quoted context omitted.
> I simply can't understand how it could be viewed positively by any consumer Visa's market research suggests a significant increase in Visa usage and Visa brand value among consumers aware of their Olympic sponsorship (which has been ongoing since 1986, and already committed through the next 4 Olympics games): > According to the U.S. Sponsorship Tracker, a Visa commissioned study following the Vancouver 2010 Olympic…
> Visa's market research suggests a significant increase in Visa usage and Visa brand value among consumers aware of their Olympic sponsorship. Couldn't this be that heavy-Visa users notice the company's sponsorship and usage more generally? This doesn't really prove that Olympics sponsorship increases usage. > The same report found Visa’s brand equity was higher among consumers who were aware of Visa’s sponsorship.…
Could be, but it's highly unlikely that a company who does surveys as its core business doesn't know this and tries to control for it, or at least explain it in they methodology section of the report they deliver.