111–120 of 267 posts
Don't hate Visa, hate/dislike the venue host that agreed to such terms (thus subjecting you to said terms). Since the article talked about McDonalds - do you hate Coca Cola for striking up an exclusivity deal with McDonalds? If you must place blame, direct it toward the correct entity.
"Both" is a perfectly valid option. My ire is not zero-sum.. far from it.
I've been having enormous trouble understanding the thinking behind the "We are proud to only accept Visa" marketing campaign. I simply can't understand how it could be viewed positively by any consumer - it's such an obviously anti-customer thing to do. I've been trying really hard to understand why Visa would make such an obviously unfriendly and counter-productive decision. The only theory I can come up with is th…
Is probably research. First test what happens when you have exclusive payment areas for a limited time and see if anyone kicks off really badly and if the fallout from doing so costs more money than what you make. If not, roll out to more events to try and establish a new standard practice, while keeping a very close eye on social indicators and the bottom line.
> According to the U.S. Sponsorship Tracker, a Visa commissioned study following the Vancouver 2010 Olympic Winter Games conducted by Performance Research, an independent research company, Visa cardholders who were aware of Visa’s Olympic Games sponsorship claimed a 16 percent and nine percent increase in Visa card usage in Canada and the US respectively. The same report found Visa’s brand equity was 32 percent and 38 percent higher among consumers who were aware of Visa’s sponsorship in Canada and the US respectively.
http://corporate.visa.com/_media/olympic-games-media-kit/vis...
What I disapprove of most with this is that it totally flies in the face of existing competition laws, that exist to protect the consumer. In any other situation this would not be allowed to happen, and that it actually has happened (amongst all the other things, like the excessive promotion and monopolisation of unhealthy food and drink) makes me resent both the Olympics and the government that gave them so much of…
This reads like the sort of post that so often goes on bad logic riding on emotion, but it's a completely valid point. I'm a Visa user, plus I don't plan on going anywhere near the Olympics despite living fairly close to London, but when I heard about this marketing plan I literally thought it had to be one of those hilarious fake news stories. But it wasn't. Stuff like the McDonalds sponsorship he mentioned (banning…
It's been working for the past 26 years that Visa has sponsored every Olympics game. This isn't a new thing. This is what pays for the Olympics even occurring. Their sponsors are exclusive sponsors. Visa's already committed to the next 4 games as well (through 2020).
As far as Visa's point of view:
> According to the U.S. Sponsorship Tracker, a Visa commissioned study following the Vancouver 2010 Olympic Winter Games conducted by Performance Research, an independent research company, Visa cardholders who were aware of Visa’s Olympic Games sponsorship claimed a 16 percent and nine percent increase in Visa card usage in Canada and the US respectively. The same report found Visa’s brand equity was 32 percent and 38 percent higher among consumers who were aware of Visa’s sponsorship in Canada and the US respectively.
http://corporate.visa.com/_media/olympic-games-media-kit/vis...
Earlier quoted context omitted.
Is probably research. First test what happens when you have exclusive payment areas for a limited time and see if anyone kicks off really badly and if the fallout from doing so costs more money than what you make. If not, roll out to more events to try and establish a new standard practice, while keeping a very close eye on social indicators and the bottom line.
Since Visa's been doing this since 1986, that's an awfully long test. They do quantify the results, though: > According to the U.S. Sponsorship Tracker, a Visa commissioned study following the Vancouver 2010 Olympic Winter Games conducted by Performance Research, an independent research company, Visa cardholders who were aware of Visa’s Olympic Games sponsorship claimed a 16 percent and nine percent increase in Visa…
Ah.. Just looked it up. - http://www.apnewsarchive.com/1996/Visa-Will-be-Only-Credit-C...
OK. Fair enough. They haven't just miraculously turned into complete bastards on this, they were just complete bastards all along and the press happens to be making a fuss about it at the moment, just cos it is news with the word 'olympics' in it.
I've been having enormous trouble understanding the thinking behind the "We are proud to only accept Visa" marketing campaign. I simply can't understand how it could be viewed positively by any consumer - it's such an obviously anti-customer thing to do. I've been trying really hard to understand why Visa would make such an obviously unfriendly and counter-productive decision. The only theory I can come up with is th…
Visa's market research suggests a significant increase in Visa usage and Visa brand value among consumers aware of their Olympic sponsorship (which has been ongoing since 1986, and already committed through the next 4 Olympics games):
> According to the U.S. Sponsorship Tracker, a Visa commissioned study following the Vancouver 2010 Olympic Winter Games conducted by Performance Research, an independent research company, Visa cardholders who were aware of Visa’s Olympic Games sponsorship claimed a 16 percent and nine percent increase in Visa card usage in Canada and the US respectively. The same report found Visa’s brand equity was 32 percent and 38 percent higher among consumers who were aware of Visa’s sponsorship in Canada and the US respectively.
http://corporate.visa.com/_media/olympic-games-media-kit/vis...
> I've been trying really hard to understand why Visa would make such an obviously unfriendly and counter-productive decision
The first Olympics game where Visa was exclusively accepted was Calgary 1988. This isn't a decision they just made.
Its a scary form of enslavement, like a next world order Or even worse suddenly people's money has no value at all.
What the? I'm surprised they could actually pull this off - they must've spent a lot of money on it. In Europe, MasterCard is much more popular than Visa (the latter is used mostly for credit cards, and most Europeans use debit cards) - I'm thinking there are a whole lot of other people cursing the company right now, too. Good going, Visa...