I've been having enormous trouble understanding the thinking behind the "We are proud to only accept Visa" marketing campaign. I simply can't understand how it could be viewed positively by any consumer - it's such an obviously anti-customer thing to do. I've been trying really hard to understand why Visa would make such an obviously unfriendly and counter-productive decision. The only theory I can come up with is th…
Unlike Visa in the US, Visa Europe is still owned by its 3000+ member banks. It's only responsibility is to make its shareholders happy.