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Stripe And A/B Testing Made Me A Small Fortune

kalzumeus.com

71–80 of 164 posts

Re: Stripe And A/B Testing Made Me A Small Fortune

#71
post #5

Or spend a few hours, get a merchant account through a bank and authorize.net with much lower fees and a pretty standard API. Tons of classes to use authorize.net with and super simple... no point of adding ANOTHER layer... charging with a merchant account is trivial.

By hours, I assume you mean months. It took me just shy of two months to get my merchant account set up a couple years back.

In theory, you could do it in less time, but only if you already have your business licensed, registered and a business bank account set up in exactly the right way.

But since that's part of the list of things you need to do to get a traditional payment provider set up that Stripe doesn't require, it's a little disingenuous to pretend that setup times are in any way comparable.

I set up Stripe for two of my products recently. In both cases, it was a matter of minutes to get the account verified and processing real charges from real credit cards and having them sent to my bank account.

Re: Stripe And A/B Testing Made Me A Small Fortune

#72

God I hate posts about Stripe with a passion. It's like saying "You've had this pain in your back for the last five years? Well, I've got this miracle pill here that will not only make it go away, but it will also taste great . Oh, you're not in the US? Too bad then." Stop reminding me I can't use Stripe all the time.

I don't know why this is getting down voted. Stripe is close to my most hated company right now because they're not available in the UK :) It's really annoying.

Re: Stripe And A/B Testing Made Me A Small Fortune

#73
post #66

Earlier quoted context omitted.

That's lovely, and I wish them luck, but having some sort of closed beta is about a million miles away from having a service I can check out to make sure that it works. And by works, I don't just mean payment mechanics and security, I also mean PCI/DSS compliance, EU data protection compliance, VAT handling, financial reporting, and all those other little details that are often completely different here from the US.…

I don't understand why we should avoid talking about services that produce significant, easily measured uplifts for US companies just because those services aren't available in Europe. I absolutely understand the frustration being expressed and am not suggesting that these threads are the wrong place to express it. But the idea that we should "lay off the Stripe hype" sounds wrong. It's entirely possible that we're n…

To clarify, I don't agree with Silhouette that we should "lay off the hype". If anything, Stripe deserves it. I just hate it because it always reminds me that I can't even try it out.

Re: Stripe And A/B Testing Made Me A Small Fortune

#74
Stripe.js is a very well-implemented “or something”, where JavaScript that they’ll provide for you hooks into your credit card form with trivial work. (About ~6 lines for me.)

If, like me, you don't like the idea of loading someone else's javascript into your own domain, the "web page" side of things can also be done by dropping a single tag into your HTML.

Re: Stripe And A/B Testing Made Me A Small Fortune

#75
post #5

Or spend a few hours, get a merchant account through a bank and authorize.net with much lower fees and a pretty standard API. Tons of classes to use authorize.net with and super simple... no point of adding ANOTHER layer... charging with a merchant account is trivial.

By hours, I assume you mean months. It took me just shy of two months to get my merchant account set up a couple years back. In theory, you could do it in less time, but only if you already have your business licensed, registered and a business bank account set up in exactly the right way. But since that's part of the list of things you need to do to get a traditional payment provider set up that Stripe doesn't requi…

If you don't have a business and business bank account and that took you two months, you don't really have a business then...

Re: Stripe And A/B Testing Made Me A Small Fortune

#76
post #56
post #13

Earlier quoted context omitted.

Stripe is beta testing internationally. I got an account in Canada about 2 weeks ago. http://www.businessinsider.com/stripe-square-international-e...

Great to hear, I'm just praying they remove the need for a social security number in the US. One of the main reasons we chose the US to incorporate in was for access to business tools like this. But with neither founder having a SS number we can't use the service.

If you're signing up as a business, can't you provide an EIN instead of a SSN? I see the box for it in their account settings page, but since I'm using it as an individual, I haven't been able to test whether that works without an SSN.

Re: Stripe And A/B Testing Made Me A Small Fortune

#77
post #30

> This means that their credit card details never hit your server. One thing I've been seeing recently is that some implementations using Stripe DO have the CC details hitting their server. The most common case being when Javascript is disabled the form posts to the website because the developer didn't design with graceful degradation, a dangerous mistake when mixed with credit card numbers. It doesn't appear to be a…

I worked on something with credit card processing a few years ago. As I remember, it doesn't really matter if the details hit your server, but the point is you absolutely can not save them. No putting them in a DB, no putting the in a log file (not even the last four or something like that), nothing. So if your form takes the numbers in, you make an API call, and then you blank them in memory you were OK. If you put…

Please read stripe's TOS - your application is REQUIRED to be PCI compliant.

Re: Stripe And A/B Testing Made Me A Small Fortune

#78

God I hate posts about Stripe with a passion. It's like saying "You've had this pain in your back for the last five years? Well, I've got this miracle pill here that will not only make it go away, but it will also taste great . Oh, you're not in the US? Too bad then." Stop reminding me I can't use Stripe all the time.

Sounds like an opportunity to me.

Re: Stripe And A/B Testing Made Me A Small Fortune

#79
post #53

> "All three of these tests were null results. (i.e. No significant difference in aggregate purchases between either of the two options" (for goog&payp vs stripe, and several other combos) This is a very interesting result. I would have thought that additional payment options would boost sales on the margin i.e. increase conversion by a couple of percent (not percentage points ;) for e.g. international customers, or…

Thanks for asking. So it turns out that two of them weren't null results, they were results against the change significant at 90% confidence. (Important difference for A/B testing practitioners, of only mild interest in context of the post.) I updated the post with the correction.

If you really like stats, well, here you go: http://www.bingocardcreator.com/abingo/results Rollover any conversion rate for raw stats.

"Offer Credit Cards As Sole Checkout Option" tested Stripe vs. the three checkout methods.

"Purchasing Page To Send People To"'s "Classic" is http://www.bingocardcreator.com/purchasing.htm, "Cc Checkout" was the hacky Boostrap CC form. (Not currently available online.)

"Offer Credit Cards As Checkout Option" was GC/PP/Stripe vs. GC/PP.

Re: Stripe And A/B Testing Made Me A Small Fortune

#80
post #9

Just curious: are there any good options outside the US?

At Spreedly Core we see a lot of European and Asia Pacific customers sign up due to our API and flexibility to change gateways. However, no one outside of Stripe (and so far Stripe is the only one in the US) who has nailed the instant sign up piece.
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