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Stripe And A/B Testing Made Me A Small Fortune

kalzumeus.com

61–70 of 164 posts

Re: Stripe And A/B Testing Made Me A Small Fortune

#61
post #55
post #26

Earlier quoted context omitted.

If 1% of your revenue is worth not spending a few hours to figure out BS PCI stuff I suggest you rethink your priorities or you're doing really low volume where 1% is like $5.

It's not about figuring it out, the key thing here is transfer of risk. Its certainly won't be "bs" if you get a fine due to a breech.

There's about 5 million tutorials online how to do everything properly. < 1 day work for 1% of sales... HMMMMMMMMM. tough decision, not.

Re: Stripe And A/B Testing Made Me A Small Fortune

#62
post #3

have to admit, that one of the reasons patio11 got Patrick (cofounder of Stripe) to help with customer support is because he's *the patio11 but great customer service is still great, no matter what.

Patrick is in the support rotation like most of us at Stripe. He'll answer your email too if you send it on the right day.

thanks for the clarification

Re: Stripe And A/B Testing Made Me A Small Fortune

#63
post #13

God I hate posts about Stripe with a passion. It's like saying "You've had this pain in your back for the last five years? Well, I've got this miracle pill here that will not only make it go away, but it will also taste great . Oh, you're not in the US? Too bad then." Stop reminding me I can't use Stripe all the time.

Stripe is beta testing internationally. I got an account in Canada about 2 weeks ago. http://www.businessinsider.com/stripe-square-international-e...

That's lovely, and I wish them luck, but having some sort of closed beta is about a million miles away from having a service I can check out to make sure that it works. And by works, I don't just mean payment mechanics and security, I also mean PCI/DSS compliance, EU data protection compliance, VAT handling, financial reporting, and all those other little details that are often completely different here from the US.

So as StavrosK said, can we please lay off the Stripe hype for a while? It's not a viable service for use outside the US, and it's not going to be (at least for any responsible business that isn't willing to bet the company on not getting into tax/regulatory trouble) for a long time.

Re: Stripe And A/B Testing Made Me A Small Fortune

#65

...I am not easily emotionally moved by git command lines... This is going on my "best of" list of HN-related excerpts

My feelings exactly. That line literally made me feel warm inside for a second.

I am not easily emotionally moved by git command lines, but this is clearly somebody who understands me and what I need in life

Re: Stripe And A/B Testing Made Me A Small Fortune

#66
post #13

Earlier quoted context omitted.

Stripe is beta testing internationally. I got an account in Canada about 2 weeks ago. http://www.businessinsider.com/stripe-square-international-e...

That's lovely, and I wish them luck, but having some sort of closed beta is about a million miles away from having a service I can check out to make sure that it works. And by works, I don't just mean payment mechanics and security, I also mean PCI/DSS compliance, EU data protection compliance, VAT handling, financial reporting, and all those other little details that are often completely different here from the US.…

I don't understand why we should avoid talking about services that produce significant, easily measured uplifts for US companies just because those services aren't available in Europe.

I absolutely understand the frustration being expressed and am not suggesting that these threads are the wrong place to express it. But the idea that we should "lay off the Stripe hype" sounds wrong. It's entirely possible that we're not hyping Stripe enough. Startups need all the help they can get.

Re: Stripe And A/B Testing Made Me A Small Fortune

#67

I've never heard of this service before but it looks quite interesting. I wonder though, how feasible is something like this for paying membership dues in a small club, for example? Is there some other service does this a lot better?

WePay makes that particular use-case very convenient IME.

Re: Stripe And A/B Testing Made Me A Small Fortune

#68
post #54

At ConversionVoodoo we've found that the gains pulled out of cart-work are staggering vs. other areas in your funnel - 50%+ improvements to be had even on high volume / "well optimized" projects (10k+ sales/mo). Three easy places to start: a) Simplify the UI - Make it as simple as possible for people to enter their payment details - large fonts, cross-browser tested, minimal pages, optimized for the lowest screen res…

We have got numerous case studies on the checkout page http://visualwebsiteoptimizer.com/case-studies.php

Some of the common tactics that have worked for our customers:

- Providing a summary of what they have ordered and making sure there are no hidden surprises (extra taxes or shipping charges)

- Adding trust indicators like Verisign seal (yes, they really work!)

- Not requiring them to create an account just to checkout

- Adding phone number and physical address that customers can reach out in case they need help

- Good looking design (people subconsciously associate good design with higher trust. If you have an odd color, or a grammatical mistake, or a dangling element, it tells how careless you are at designing the most critical page, so you would be careless with their money as well)

Re: Stripe And A/B Testing Made Me A Small Fortune

#69
post #9

Just curious: are there any good options outside the US?

Basically, no. (I'm in the UK and am poised to jump to Stripe as soon as it becomes available).

There is the option of GoCardless (https://gocardless.com/) in the UK, however they use the Direct Debit system rather than card processing which does somewhat limit you geographically.
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