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Apple shuffles AI executive ranks in bid to turn around Siri

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Re: Apple shuffles AI executive ranks in bid to turn around Siri

#82
post #79

Kind of tangent, but it is often surprising what order the future arrives in. From the perspective of 1960, early "robots" were expected to be physically capable and mentally feeble. Good at logic. Capable of making a sandwich. Weak at empathy and whatnot. Even from the perspective of 2025... most people don't understand how slowly robotics has advanced. Human-level performance at laundry folding remains a distant dr…

Siri's voice recognition has gone down a lot over the last 5 years actually, it used to be far more accurate, its speech has certainly improved to be more natural sounding. Its capabilities though... yikes

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#83
post #47

Siri can’t even answer what month it is so the only way is up from here I guess https://old.reddit.com/r/iphone/comments/1jehkpm/apple_intel...

Lol

Just tried this on Android, and it works (though it gives the full date)

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#84

Earlier quoted context omitted.

They need to stop shooting for the moon and just release some incremental improvements. Like you say, Siri is borderline completely useless. Just timers for me. Even just the most basic LLM integration, without even giving that LLM any personal data would be a massive improvement. They even have this ChatGPT integration that Siri seems totally incapable of using in any meaningful way.

I might be completely wrong, but by making “pro-privacy bets”, they shot themselves in the foot. Average customer ended up really not caring about the benefits that we try to promote, which hinders the development and features in some sense. Also, it’s still a pain for them to integrate AI in their second biggest market — China.

I care about privacy but Siri is so immensely frustrating and terrible that at this point I'd rather just prefer a competent integration with an AI that actually works.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#85
post #58

I'm really buffled what makes it for Apple so difficult to cut off Siri and replace it with state-of-art technology (LLMs). Siri is still akin to a "dumbphone" 4 years into the age of "smartphones" which is a good indicator for a lost case and when it's better to start a product from scratch without the tech debt.

Org level dysfunction. It is likely an exec's pet project.

Kind of like how Meta keeps the disaster that is Horizon Worlds going, but much worse because Apple has a monopoly on AI integrations in iOS, and nobody else is allowed to compete with their terrible implementation.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#86

imo, Apple are actually ahead when it comes to the hardware side of the whole thing. Their vertical integration gives them an edge not many can match, when it comes to running ML models. It's a no-brainer for Apple to reduce the barriers for devs to build really cool native Mac/i{Pad}OS applications and incentivize them to leverage the built-in AI/ML abilities to a greater extent. The iPhone in part took off _because…

They also had (but squandered) the potential to be ahead on the software side. macOS is the only platform I'm aware of that has every app wired for scripting (AppleScript/Apple Events). And not only that, they already solved the issue of adoption since almost every well-behaved (read: non-electron) application has decent support for AppleScript. It would take very little effort to put an LLM frontend on top of this,…

I agree. The AppleScript/Apple Event Manager thing is an example of treating macOS like a second class citizen in the ongoing iOS-fication of the Apple Ecosystem. The point of macOS for me is that it's simple to use for most beginners but allows more advanced users to add complexity through tools like Apple Script and Automator and the underlying Unix base.

Like you say, an MCP server integrated with AppleScript/Apple Event Manager would instantly hook up any LLM with virtually all Mac apps. More Mac devs will then be incentivized to support these features. For people who find AppleScript un-intuitive, JavaScript is also supported. And in my view, this is a revolutionary way to use my computer - a very Star Trek way of using the computer.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#87

Why is Apple struggling so hard with LLMs? I get that they're a hardware company, but surely that can't be the full story. They must be suffering from some case of extreme perfectionism or something like that. I would assume it'd be very difficult to get an LLM to perform consistently and reliably without making it useless.

They refuse to pony up for competent talent in ML.

Meta, OpenAI, and others out-compensate Apple for ML talent by a factor of 2-4x.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#88

imo, Apple are actually ahead when it comes to the hardware side of the whole thing. Their vertical integration gives them an edge not many can match, when it comes to running ML models. It's a no-brainer for Apple to reduce the barriers for devs to build really cool native Mac/i{Pad}OS applications and incentivize them to leverage the built-in AI/ML abilities to a greater extent. The iPhone in part took off _because…

> Their vertical integration gives them an edge not many can match, when it comes to running ML models. They have an advantage when it comes to running them locally, but it feels like they're trying to push it onto consumer hardware before consumer hardware is at the point of actually being able to run useful LLMs.

You're right. The hardware right now can't run useful models.

But that's why I think they have a couple of years to sort out their software issues. When useful models can be run on their devices they have to be ready. The hardware advantage can only be an advantage when they have the software to run useful applications. Hopefully they don't get stuck in the typical big company bureaucracy and ego matches and instead can make a change for the better.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#89

We're at an inflection point in the last few months that means Apple might finally be able to do something good with Siri. Fundamentally, Siri's great promise (well in the last few years) has been that it could hook into all of the scripting facility made available by iOS apps. There are tons and tons of AppleScript hooks on many, many apps -- if only Siri could, you know, access them. This is traditionally not Apple…

Wait, what? There’s AppleScript on iOS? Since when?

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#90
post #55

IMO, Craig Federighi is quite good at presentations and his own style of humor, but he doesn’t seem to have a good grip on the quality of software across all of Apple’s (buggy) platforms and apps. I don’t believe that moving Siri under him (i.e., his reporting structure) is a good idea. Only time will tell. There are far more bugs and issues that are to be fixed (but don’t get attention) than Siri. Anyway Siri has be…

True. I would love to have less features in MacOS actually. We are approaching Windows start menu level of crap being installed by default.

The fact Apple Music has notifications advertising it on my lock screen, or splash screens advertising it once a month when I open Music.app would have been unthinkable pre-Tim Cook.
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