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Apple shuffles AI executive ranks in bid to turn around Siri

finance.yahoo.com

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Re: Apple shuffles AI executive ranks in bid to turn around Siri

#42

imo, Apple are actually ahead when it comes to the hardware side of the whole thing. Their vertical integration gives them an edge not many can match, when it comes to running ML models. It's a no-brainer for Apple to reduce the barriers for devs to build really cool native Mac/i{Pad}OS applications and incentivize them to leverage the built-in AI/ML abilities to a greater extent. The iPhone in part took off _because…

They also had (but squandered) the potential to be ahead on the software side. macOS is the only platform I'm aware of that has every app wired for scripting (AppleScript/Apple Events). And not only that, they already solved the issue of adoption since almost every well-behaved (read: non-electron) application has decent support for AppleScript.

It would take very little effort to put an LLM frontend on top of this, and yet they've not only abandoned applescript (or the underlying apple events) at a time when they could expose it to the masses, but have gone in the exact opposite direction with "Shortcuts".

Oh and the icing on the cake is that apple events can be sent over the network as well, and this infrastructure has existed since the early days of OSX.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#43

imo, Apple are actually ahead when it comes to the hardware side of the whole thing. Their vertical integration gives them an edge not many can match, when it comes to running ML models. It's a no-brainer for Apple to reduce the barriers for devs to build really cool native Mac/i{Pad}OS applications and incentivize them to leverage the built-in AI/ML abilities to a greater extent. The iPhone in part took off _because…

A lot of people forget that it was only recently that the Photos app on your iPhone could run OCR text search on pictures in your phone. Google had that feature on their phones many years before Apple.

Apple's TTS voices still run on 10 year old technology. Pretty disappointing, at one time the had the best system voices.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#44

Earlier quoted context omitted.

> Given that, Apple is stuck trying to catch up to the rest of the products in the AI space Oh, of course. Like...? Nothing else has access to relevant data. That's like 95% of the pitch of siri. Voice assistants are just fundamentally embarrassing to use, imo. The only exception of which I can think is while driving.

Gemini has access to your Gmail, Calendar, Docs, Drive, Keep, and Tasks, as well as Flights, Hotels, Maps, YouTube, YouTube Music, OpenStax, and of course the entire web more generally. > Nothing else has access to relevant data. Simply not true.

[flagged]

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#45

A few quick cliffs notes plus added info: John "JG" Giannandrea was hired over to Apple around 2018 to head Apple's new AI/ML division, which would include the Siri organization that predates Giannandrea's tenure at Apple. Giannandrea was previously the executive in charge of Google's Research division. Mike Rockwell was hired into Apple from Dolby Labs around 2015 to head a group called "TDG" that would be the R&D a…

It feels like Apple had a dream of a granting easy AI integrations for many different apps and workflows, only to discover that very few people wanted any of those integrations from apple intelligence. At least, not the current iteration of apple intelligence.

Well, the current iteration of Apple intelligence doesn’t enable personal context or 3rd party app related features at all. (https://www.macrumors.com/2025/03/07/apple-intelligence-siri...) So who knows whether people people want it or not; it’s not even out in the world! What Apple has actually discovered is that this is a hard problem to solve. But people do want a smarter Siri; they complain about it constantly.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#46

A few quick cliffs notes plus added info: John "JG" Giannandrea was hired over to Apple around 2018 to head Apple's new AI/ML division, which would include the Siri organization that predates Giannandrea's tenure at Apple. Giannandrea was previously the executive in charge of Google's Research division. Mike Rockwell was hired into Apple from Dolby Labs around 2015 to head a group called "TDG" that would be the R&D a…

So they needed someone with… vision?

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#48
post #41

I don't care because it doesn get deployed in EU anyway. EU-Siri is just as dumb as it has always been.

It's getting deployed in the EU according to original schedule (despite all of Apple's posturing).

And Siri will continue to be dumb regardless of whatever "AI" monicker they slap on it.

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