I expect Apple will react to this by scaling down the sophistication and breadth of features they make available to EU users. That most of these capabilities exist at all reflects Apple’s belief that they’re a way to differentiate their (closed) ecosystem through vertical integration. If the EU takes that away, Apple’s motivation to invest in these areas for EU customers goes away, too.
EU sends Apple first DMA interoperability instructions for apps and devices
11–20 of 174 posts
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#12Earlier quoted context omitted.
This sounds highly unlikely, as it would drastically hurt the sales of adjacent devices and accessories. In my opinion, the most likely outcome is the Apple regular, where they release docs, but the docs are so bad that they're practically unworkable.
If Apple has the choice to give up developing products in a controlled, vertically integrated manner OR losing a substantial fraction of EU device and accessory sales, I don’t think that’s a hard one for them. We already see it in another regulatory regime, with AI features coming much later to the EU, if at all.
It isn't hard at all. "Develop stuff the way we want, or lose sales" is really not a hard decision at all. Funny how you end up with an answer that defies all common and business sense
> with AI features coming much later to the EU, if at all.
They are coming despite all of Apple's posturing, and on a schedule that was already determined before all the posturing.
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#13I expect Apple will react to this by scaling down the sophistication and breadth of features they make available to EU users. That most of these capabilities exist at all reflects Apple’s belief that they’re a way to differentiate their (closed) ecosystem through vertical integration. If the EU takes that away, Apple’s motivation to invest in these areas for EU customers goes away, too.
The precedent set by the USB C is in line with Apple complying.
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#14I expect Apple will react to this by scaling down the sophistication and breadth of features they make available to EU users. That most of these capabilities exist at all reflects Apple’s belief that they’re a way to differentiate their (closed) ecosystem through vertical integration. If the EU takes that away, Apple’s motivation to invest in these areas for EU customers goes away, too.
Just open it up and let people sideload - 90% won't do it anyway and it'll cause people to switch from Android, which is a lot more prevalent in Europe
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#15I expect Apple will react to this by scaling down the sophistication and breadth of features they make available to EU users. That most of these capabilities exist at all reflects Apple’s belief that they’re a way to differentiate their (closed) ecosystem through vertical integration. If the EU takes that away, Apple’s motivation to invest in these areas for EU customers goes away, too.
Highly doubt it, the EU is not the same as the UK. The precedent set by the USB C is in line with Apple complying.
https://www.macrumors.com/2025/03/16/slimmer-iphones-without...
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#16I expect Apple will react to this by scaling down the sophistication and breadth of features they make available to EU users. That most of these capabilities exist at all reflects Apple’s belief that they’re a way to differentiate their (closed) ecosystem through vertical integration. If the EU takes that away, Apple’s motivation to invest in these areas for EU customers goes away, too.
Dropping their second biggest region, which makes them 25% of revenue sounds unlikely. Especially as it's just putting that money into competitors' pockets.
It will hurt their competitiveness and sales, but that’s a relatively small price to pay vs. giving up the product design culture they’ve honed for almost 50 years.
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#17I expect Apple will react to this by scaling down the sophistication and breadth of features they make available to EU users. That most of these capabilities exist at all reflects Apple’s belief that they’re a way to differentiate their (closed) ecosystem through vertical integration. If the EU takes that away, Apple’s motivation to invest in these areas for EU customers goes away, too.
This sounds highly unlikely, as it would drastically hurt the sales of adjacent devices and accessories. In my opinion, the most likely outcome is the Apple regular, where they release docs, but the docs are so bad that they're practically unworkable.
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#18Earlier quoted context omitted.
This sounds highly unlikely, as it would drastically hurt the sales of adjacent devices and accessories. In my opinion, the most likely outcome is the Apple regular, where they release docs, but the docs are so bad that they're practically unworkable.
If Apple has the choice to give up developing products in a controlled, vertically integrated manner OR losing a substantial fraction of EU device and accessory sales, I don’t think that’s a hard one for them. We already see it in another regulatory regime, with AI features coming much later to the EU, if at all.
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#19Re: EU sends Apple first DMA interoperability instructions for apps and devices
#20As cool how unified the Apple ecosystem is, I do think the EU is right that it's extremely unfair for Apple to give its own smartwatches access to the phone that other smartwatches have zero chance of getting access to.