EU sends Apple first DMA interoperability instructions for apps and devices
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Re: EU sends Apple first DMA interoperability instructions for apps and devices
#2I expect Apple will react to this by scaling down the sophistication and breadth of features they make available to EU users.
That most of these capabilities exist at all reflects Apple’s belief that they’re a way to differentiate their (closed) ecosystem through vertical integration. If the EU takes that away, Apple’s motivation to invest in these areas for EU customers goes away, too.
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#3As cool how unified the Apple ecosystem is, I do think the EU is right that it's extremely unfair for Apple to give its own smartwatches access to the phone that other smartwatches have zero chance of getting access to.
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#4I expect Apple will react to this by scaling down the sophistication and breadth of features they make available to EU users. That most of these capabilities exist at all reflects Apple’s belief that they’re a way to differentiate their (closed) ecosystem through vertical integration. If the EU takes that away, Apple’s motivation to invest in these areas for EU customers goes away, too.
This sounds highly unlikely, as it would drastically hurt the sales of adjacent devices and accessories. In my opinion, the most likely outcome is the Apple regular, where they release docs, but the docs are so bad that they're practically unworkable.
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#5I expect Apple will react to this by scaling down the sophistication and breadth of features they make available to EU users. That most of these capabilities exist at all reflects Apple’s belief that they’re a way to differentiate their (closed) ecosystem through vertical integration. If the EU takes that away, Apple’s motivation to invest in these areas for EU customers goes away, too.
Doesn't that mean effectively losing market share to devices that do have capabilities in the eu, or that are accepting restrictions, say Android?
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#6I expect Apple will react to this by scaling down the sophistication and breadth of features they make available to EU users. That most of these capabilities exist at all reflects Apple’s belief that they’re a way to differentiate their (closed) ecosystem through vertical integration. If the EU takes that away, Apple’s motivation to invest in these areas for EU customers goes away, too.
This sounds highly unlikely, as it would drastically hurt the sales of adjacent devices and accessories. In my opinion, the most likely outcome is the Apple regular, where they release docs, but the docs are so bad that they're practically unworkable.
If Apple has the choice to give up developing products in a controlled, vertically integrated manner OR losing a substantial fraction of EU device and accessory sales, I don’t think that’s a hard one for them.
We already see it in another regulatory regime, with AI features coming much later to the EU, if at all.
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#7I expect Apple will react to this by scaling down the sophistication and breadth of features they make available to EU users. That most of these capabilities exist at all reflects Apple’s belief that they’re a way to differentiate their (closed) ecosystem through vertical integration. If the EU takes that away, Apple’s motivation to invest in these areas for EU customers goes away, too.
Dropping their second biggest region, which makes them 25% of revenue sounds unlikely. Especially as it's just putting that money into competitors' pockets.
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#8I expect Apple will react to this by scaling down the sophistication and breadth of features they make available to EU users. That most of these capabilities exist at all reflects Apple’s belief that they’re a way to differentiate their (closed) ecosystem through vertical integration. If the EU takes that away, Apple’s motivation to invest in these areas for EU customers goes away, too.
And yet, for all their posturing and trying to blame EU for their own failures, Apple has no intention of doing so, complies with demand, and released all the features in the EU.
Because it's a huge wealthy market.
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#9I expect Apple will react to this by scaling down the sophistication and breadth of features they make available to EU users. That most of these capabilities exist at all reflects Apple’s belief that they’re a way to differentiate their (closed) ecosystem through vertical integration. If the EU takes that away, Apple’s motivation to invest in these areas for EU customers goes away, too.
I doubt it. So far, they have dropped every anti-competitive tactic that the EU has objected to.
After all, in which other market are they expected to grow? China already shifts to domestic brands, and other regions lack the purchasing power.
Re: EU sends Apple first DMA interoperability instructions for apps and devices
#10I expect Apple will react to this by scaling down the sophistication and breadth of features they make available to EU users. That most of these capabilities exist at all reflects Apple’s belief that they’re a way to differentiate their (closed) ecosystem through vertical integration. If the EU takes that away, Apple’s motivation to invest in these areas for EU customers goes away, too.
Yeah, they already started to do that. For example, if you try to use iPhone mirroring from a Mac within the EU, you get a little pop-up saying "iPhone Mirroring is not available in your country or region." But if you travel to a non-EU country, it works fine.