Your argument seems to be entirely financial rather than what twitter _does_.
My understanding is their MAUs and DAUs have fallen. Fewer people are looking at it or posting on it, less often.
https://soax.com/research/twitter-active-users
https://mashable.com/article/twitter-x-daily-active-users-dr...
I think it's interesting that you mention bloomberg as saying that things are going ok.
My recent read was that they thought twitter was just messing with numbers.
https://www.bloomberg.com/news/articles/2025-02-20/behind-mu...
Key quotes:
> its improved fortunes owe much to heavily adjusted financials and investors’ fear of missing out
> The 2024 figures weren’t audited, but the 2023 figures were, said one of the people. None of them would qualify for generally accepted accounting principles, also known as the GAAP standard that the US Securities and Exchange Commission requires for publicly traded companies.
... i.e. the recent numbers aren't trustworthy
> Even under those unusual calculations, X’s debt burden was roughly nine times adjusted earnings — far beyond the baseline of six that bank regulators characterize as risky.
> The threat of litigation — and Musk’s advisory role to Trump — has been a topic of conversation among some advertisers as they decide whether to return, according to several ad industry sources. While few believe X’s product or ad offerings have improved in the past year, marketers are weighing the possible downside of ignoring X and what that might mean in terms of retaliation from Musk.
... i.e. to the extent that some advertisers have returned, it's b/c they think they'll be punished if they don't, not because it's a good way of reaching an audience or promoting their brand.
I think the actual revenue story is worse than the usage story. My first searches show that their Q4 revenue was $2.5B, roughly half of where it was in 2021.
https://www.businessofapps.com/data/twitter-statistics/
Analogously, I don't think any of the recent sudden moves mean that the federal government at large is _over_ ("doomsday scenario") except for the departments that the administration actually wants to kill, but I think the current administration is setting the government up to do less and less well. Possibly it will be a great financial outcome for Musk.
(edited to add missing bloomberg link)