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AI is killing some companies, yet others are thriving – let's look at the data

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Re: AI is killing some companies, yet others are thriving – let's look at the data

#21

Post by morkalork »

adriand wrote: post #9
corentin88 wrote: post #2

Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadily decreased over the last year despite huge efforts. That doesn’t mean SEO is dead though.

What are the effective marketing channels for specialized/niche B2B companies these days, now that - presumably - the long tail search result strategy is no longer effective? A friend of mine was telling me that his company was very pleased when they were able to ask ChatGPT "what is the best SaaS for X?" where X = their niche, and their company was the first thing it recommended. It surprised me that this was a thin…

Obviously the correct thing do here is register a company named after the hallucination and offer the solution. Kind of like that guy who looks at what domains are being auctioned for creating new start-ups.

Re: AI is killing some companies, yet others are thriving – let's look at the data

#22

Post by whiplash451 »

joelthelion wrote: post #8

The ones that struggle had pre-existing issues : - quora pivoted from quality content to cheap clickbait - SO has overbearing moderation. Chatgpt doesn't close your question the second you've submitted it. And so on. In short, quality platforms are fine.

True, but Q&A platforms were the prime collateral damage for ChatGPT.

I am not sure that quality content on a Q&A platform would help you much. You’d have to pivot significantly.

Re: AI is killing some companies, yet others are thriving – let's look at the data

#24

Post by veqq »

adriand wrote: post #9
corentin88 wrote: post #2

Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadily decreased over the last year despite huge efforts. That doesn’t mean SEO is dead though.

What are the effective marketing channels for specialized/niche B2B companies these days, now that - presumably - the long tail search result strategy is no longer effective? A friend of mine was telling me that his company was very pleased when they were able to ask ChatGPT "what is the best SaaS for X?" where X = their niche, and their company was the first thing it recommended. It surprised me that this was a thin…

> What are the effective marketing channels for specialized/niche B2B companies these days, now that - presumably - the long tail search result strategy is no longer effective?

Lately, they've been sending emails offering $2-500 Amazon gift cards for short sales calls. Some follow through. I'm not helping their KPIs though.

Re: AI is killing some companies, yet others are thriving – let's look at the data

#25

Post by whiplash451 »

dig1 wrote: post #10

The actual trend these days is that if your company struggles, blame AI ;) I can't say about WebMD and Chegg, but Quora and SO started going downhill before this AI (boom or bubble, whatever you call it) due to their policies, politics, and management. IMHO, of course.

ChatGPT nearly killed Chegg

https://www.reddit.com/r/ArtificialInteligence/comments/1cwq...

Re: AI is killing some companies, yet others are thriving – let's look at the data

#26

Post by _benj »

I’ve seen this shift in my own usage. I find myself appending “Reddit” to the end of my searches a lot more often, I have pinned Wikipedia to the top of my search results (in kagi) and I haven’t visited stackoverflow in months, although I see that perplexity quotes it quite often when I ask it coding questions…

I’m just a sample of one, but it’s certainly interesting to see how apparently I’m just one of many

Re: AI is killing some companies, yet others are thriving – let's look at the data

#27

Post by bluedino »

joelthelion wrote: post #8

The ones that struggle had pre-existing issues : - quora pivoted from quality content to cheap clickbait - SO has overbearing moderation. Chatgpt doesn't close your question the second you've submitted it. And so on. In short, quality platforms are fine.

SO also has the "eternal September" problem

Re: AI is killing some companies, yet others are thriving – let's look at the data

#28

Post by RodgerTheGreat »

corentin88 wrote: post #2

Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadily decreased over the last year despite huge efforts. That doesn’t mean SEO is dead though.

Search engines are dying, because the publicly scrape-able web is being drowned in slop and the search engine purveyors are leaning into it. SEO is dying because search engines have become so useless that even non-tech-adjacent people have noticed.

Re: AI is killing some companies, yet others are thriving – let's look at the data

#30

Post by bluedino »

immibis wrote: post #16
joelthelion wrote: post #8

The ones that struggle had pre-existing issues : - quora pivoted from quality content to cheap clickbait - SO has overbearing moderation. Chatgpt doesn't close your question the second you've submitted it. And so on. In short, quality platforms are fine.

Nor does ChatGPT ban you from the entire network because you answered a Palestine question on the politics sub-section. (Happened to me.) It's like Stack Exchange doesn't want questions and answers any more, just wants to harvest Google traffic and shows ads. Actual content production is too hard.

> Nor does ChatGPT ban you from the entire network because you answered a Palestine question on the politics sub-section. (Happened to me.)

Some Reddit subs (as well as web forums/messageboards) have the same problem. If your views don't align with the majority (or the minority, if they run the sub), you're likely to get banned or lose the ability to post.

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