AI is killing some companies, yet others are thriving – let's look at the data
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Re: AI is killing some companies, yet others are thriving – let's look at the data
#2Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadily decreased over the last year despite huge efforts.
That doesn’t mean SEO is dead though.
Re: AI is killing some companies, yet others are thriving – let's look at the data
#3Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadily decreased over the last year despite huge efforts. That doesn’t mean SEO is dead though.
> Content marketing is dead.
I mean... good? The quality of search results has gotten increasingly worse over time...
Re: AI is killing some companies, yet others are thriving – let's look at the data
#4Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadily decreased over the last year despite huge efforts. That doesn’t mean SEO is dead though.
> Content marketing is dead. I mean... good? The quality of search results has gotten increasingly worse over time...
It's not dead in the sense that companies will stop doing it, it's dead in the sense that there will be much more competition with AI-written articles.
It's going to be a way worse situation.
Re: AI is killing some companies, yet others are thriving – let's look at the data
#5Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadily decreased over the last year despite huge efforts. That doesn’t mean SEO is dead though.
> Content marketing is dead. I mean... good? The quality of search results has gotten increasingly worse over time...
I'm pretty sure you could drop at least 60% of domains from search engine indexes with no reduction in result quality. (And it would probably be a net quality increase to get rid of all the domains that just copy content from other domains, content-farms, scam sites, etc.)
Re: AI is killing some companies, yet others are thriving – let's look at the data
#6Earlier quoted context omitted.
> Content marketing is dead. I mean... good? The quality of search results has gotten increasingly worse over time...
It's not dead in the sense that companies will stop doing it, it's dead in the sense that there will be much more competition with AI-written articles. It's going to be a way worse situation.
More competition is good though - people are just going to be much more picky and if your content is not distinguishable from AI slop then it deservedly will perish.
Re: AI is killing some companies, yet others are thriving – let's look at the data
#7Earlier quoted context omitted.
> Content marketing is dead. I mean... good? The quality of search results has gotten increasingly worse over time...
It's not dead in the sense that companies will stop doing it, it's dead in the sense that there will be much more competition with AI-written articles. It's going to be a way worse situation.
Exactly. Humans can't compete with AI content filters... but AI can.
Re: AI is killing some companies, yet others are thriving – let's look at the data
#8The ones that struggle had pre-existing issues :
- quora pivoted from quality content to cheap clickbait
- SO has overbearing moderation. Chatgpt doesn't close your question the second you've submitted it.
And so on. In short, quality platforms are fine.
Re: AI is killing some companies, yet others are thriving – let's look at the data
#9Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadily decreased over the last year despite huge efforts. That doesn’t mean SEO is dead though.
What are the effective marketing channels for specialized/niche B2B companies these days, now that - presumably - the long tail search result strategy is no longer effective?
A friend of mine was telling me that his company was very pleased when they were able to ask ChatGPT "what is the best SaaS for X?" where X = their niche, and their company was the first thing it recommended. It surprised me that this was a thing, although in hindsight, it's obvious.
On the flip side, I still have situations where I ask, "what's the best solution for X" and the answer is a company (or Github repo or whatever) that has been entirely hallucinated or was around ten years ago and not any more or something.
I guess a corollary question is, are there methods (i.e. the chatbot version of SEO) to get your company into chatbot recommendations?
Re: AI is killing some companies, yet others are thriving – let's look at the data
#10The actual trend these days is that if your company struggles, blame AI ;) I can't say about WebMD and Chegg, but Quora and SO started going downhill before this AI (boom or bubble, whatever you call it) due to their policies, politics, and management. IMHO, of course.