There is a balance between forgetting your purpose and thinking too narrowly about your business.
At first, Framework is "laptops that are repairable". But if you broaden what they are, they are a disruptor of direct-to-consumer computing equipment, with a core competency of repairability and upgradability.
An integrated CPU/RAM is a decrease in that measure, but it is for a valid benefit - a large improvement in performance for low-power graphics and AI software. They aren't sacrificing upgradability for aesthetic, and they continue to offer fully upgradable laptops.
I wonder if modular memory will continue to evolve and be competitive bandwidth wise with soldered.