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This is really just marketing with a better knowledge of the technical possibilities. Do we really need a new job title?
Earlier quoted context omitted.
We've historically had waaay more engineers than marketers on twitter's growth team. We look at growth less as marketing and more about optimizing (through ux, design, experiment, machine-learning, analytics, etc) all of our possible distribution channels with respect to a set of core metrics. We lean towards teaching good generalist programmers how to do "growth," which actually doesn't feel much like marketing in d…
I am yet to graduate as an engineer but I am damm good as a leader and passionate about growth hacking this is what defines me. I am learning rails, javascript these days and will be glad to get associated. That was my first ever submission to the Hacker News. Sorry i didn't get, what is that email??
Marketers are growth hackers, doctors will be health hackers, lawyers will be justice hackers?
Then we can ensure that even when software is as fundamental to our society as law or transportation or materials engineering there will still be a nice sheen of hucksterism and bullshit on top.
Good job software people, keep ensuring that society as a whole will assume that the software people need to always be underneath someone who is actually a professional on the org chart.
Everyone here must be familiar with the "software is eating the world" meme. That means that technical marketers are not growth hackers, they are good marketers who are keeping up to date with what's needed to do their job.
The growth hacker has existed since the dawn of time. It is called being a top sales person, and good sales people are worth twice their weight in gold. Someone who can sell and can program is not a growth hacker, but a sales engineer. Think about it...
Sales and marketing aren't the same. This is not sales. A growth hacker is a marketing engineer, and I don't think that role has been prevalent until recently. Counterexamples are welcome.
People who were around technology businesses in the 1990s, please illuminate me: wasn't it common for pretentious managers to adopt fancy job titles? (I may have read too much Dilbert.) This is really just marketing with a better knowledge of the technical possibilities. Do we really need a new job title?
Earlier quoted context omitted.
Sales and marketing aren't the same. This is not sales. A growth hacker is a marketing engineer, and I don't think that role has been prevalent until recently. Counterexamples are welcome.
Yes, it has been around for a long time. Deal is that these people decide to build a business for themselves and not others. Counterexample? Dan Kennedy is a good and recent one (recent as in still alive). His partner, Bill Glazer, is also a good example.
This is a bunch of engineers trying to pretend they are marketers... News flash, I can hire an engineer with chops to implement, I can't hire a Dan Kennedy!!!!
As software integrates into everything more deeply are we going to get childish names for every profession? Marketers are growth hackers, doctors will be health hackers, lawyers will be justice hackers? Then we can ensure that even when software is as fundamental to our society as law or transportation or materials engineering there will still be a nice sheen of hucksterism and bullshit on top. Good job software peop…
Interesting post, but the title (and subject) is actually " Growth Hacker is the new VP Marketing". The 'How' is absent.
As software integrates into everything more deeply are we going to get childish names for every profession? Marketers are growth hackers, doctors will be health hackers, lawyers will be justice hackers? Then we can ensure that even when software is as fundamental to our society as law or transportation or materials engineering there will still be a nice sheen of hucksterism and bullshit on top. Good job software peop…
Sanitation ninjas can't be far off. You'll think you're in the clear and drop that wrapper...