I keep saying this, and nobody believes me, but I'm just going to keep trying: These things happen because so often we focus the privacy conversation on corporations, which is exactly where the governments want it to be. My controversial but strong opinion is that privacy from corporations matters very little, but privacy from governments matters very much. We need to stop allowing the conversation to get distracted…
That's not all they want.
Just look at some recent scandals, like Cambridge Analytica. Harvesting and analyzing the right data makes it possible to influence democratic elections and referendums.
Selling you stuff is great, but tricking you to vote for lower taxes for their trillion-dollar corporations or tariffs/other negative effects for their competitors is better.