Earlier quoted context omitted.
Google tried to disrupt the cell phone industry by bidding $4 billion on the old TV frequency auction but they were cockblocked by the shitty Bush-era FCC and collusion between ATT and Verizon. Makes you wonder how things would have been different, would Apple have sold the iPhone on the Google network?
Google wanted to lose that bid - that was a gamble to get free whitespace access and have verizon pay enough money for it. You can read more of the details in this book: http://www.amazon.com/In-The-Plex-Google-Thinks/dp/141659658... Additionally Google did try to disrupt the cellular companies a little by selling their phones unlocked through their own webstore, but the American market didn't buy them. Yes there rea…
The choice consumers had was either a crappy carrier, or one which forced you to go with absurd monthly plans.