Brilliant move. The transition of the major social networks over the last 10-15 years -- from being a space for friends to interact to being a space to consume content produced by "unconnected" entities like influencers -- has created a huge opening for someone to claim the friends and family network. There is no one better positioned (at least in the U.S. where iPhones are the majority handset) than Apple.
I think Apple already has claimed the "friends and family network" via iMessage. Did Facebook go to a groups/influencer algorithm by choice or is it the result of IRL friend posters all moving to private chats once everyone got iPhones?
Apple Invites
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Re: Apple Invites
#282It's always nice to see some first-party apps from Apple[0], but historically the "iPhone-only social networking" hasn't been very successful — iTunes Ping or Game Center haven't been a huge hit, while group messaging in iMessage has only gained some traction within the US and virtually non-existent almost everywhere else. --- [0] One can even say "first first-party party app" in this case :)
“iPhone-only social networking” has been very successful (amongst my US-based peer group, at least), once you include iMessage - that’s the point. I don’t know much about apple invites, but if it integrates well into iMessaging then this is a very strong play.
Re: Apple Invites
#283Brilliant move. The transition of the major social networks over the last 10-15 years -- from being a space for friends to interact to being a space to consume content produced by "unconnected" entities like influencers -- has created a huge opening for someone to claim the friends and family network. There is no one better positioned (at least in the U.S. where iPhones are the majority handset) than Apple.
Brilliant? Launching an app for creating events that requires you to 1) own an iDevice and 2) pay into, just to create events? I'll send an email for free, thankyouverymuch.
You do not need to own an Apple device to either create events or join events.
> I'll send an email for free, thankyouverymuch.
This seems fine! There are open protocols (email, ics) if they work for you, but Apple specifically developed this in a way to neither require an Apple device or Apple Account to interact. Which is better than some of the competitors! (Facebook and Google tend to create social tools which explicitly require everyone to have accounts.)
Re: Apple Invites
#284Even though "... anyone can RSVP, regardless of whether they have an Apple Account or Apple device" I think this being an Apple branded service is going to make this appear exclusionary and will mean some people won't participate even if they could. I see the same risk involved with Apple TV's branding; Apple TV works great on Xbox, on NVIDIA Shield and on PC. I'm sure though there are a lot of people who just decide…
Re: Apple Invites
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#289Even though "... anyone can RSVP, regardless of whether they have an Apple Account or Apple device" I think this being an Apple branded service is going to make this appear exclusionary and will mean some people won't participate even if they could. I see the same risk involved with Apple TV's branding; Apple TV works great on Xbox, on NVIDIA Shield and on PC. I'm sure though there are a lot of people who just decide…
As long as they don’t start naming other things Invite, they might avoid that issue. Although maybe they’ll name their HomePod with a screen that and we’re back to square one.
Re: Apple Invites
#290I don't own and probably never will own an apple product but I'm very glad to see this. Anything that weakens Facebook's stranglehold over society is a good thing.