Earlier quoted context omitted.
That's a completly bogus excuse. The question wasn't why you're releasing it publicly, but why you haven't made any attempt to contact the company beforehand, which you seem to have had a year to do. Edit: The only reasons I can think of are laziness or just plain not giving a shit about responsible disclosure.
In order so that they could do ... what, exactly? It doesn't sound like there's any mitigation that they could perform. At the very least, the guts of every lock has to be replaced. Given that, the rational, profit-maximizing thing for them to do is to stonewall, misdirect, bring out the lawyers, shoot the messenger, and generally continue to sell as many flawed locks as possible. We've all seen vendors do that in th…
While that may be "profit-maximizing", it's not necessarily "rational". I'd sooner call it "short-sighted", "single-minded" or "primitive".
It might be "rational" from the pov of such a corporation as a single organism but it's not from the view of the humans that make up its arms, legs and eyes. And they live in the same society as the hotel owners and hotel guests, unless they choose not to, but it's getting harder and harder to make that choice thanks to people like Daeken.
And about the corporate organism? In its own competitive environment, it's got a primitive predatory intelligence, roughly comparable to that of a big spider (its products may be clever and complex, but its behaviour is not). If that's "rationality", we should probably consider setting the bar a bit higher for ourselves.