Earlier quoted context omitted.
Scale changes as population grows and usage deepens. At "Apple scale"? You can make that case, sure. But the first? IBM was a cult to it's customers back in the day " Nobody ever got fired for buying IBM ", etc. Other earlier brands had their dedicated followers.
That was B2B - it was a golf course brag for executives. Customers camping outside Apple stores was something different. That's personal identity defined by not merely consumption, but parasocial relationship to a brand.
People camped out when the Nvidia RTX 30xx series launched a few years back. There was a massive line of people, a real wtf moment. That’s just a graphics card.