The Severance writer and cast on corporate cults, sci-fi, and more
1–10 of 55 posts
Re: The Severance writer and cast on corporate cults, sci-fi, and more
#2It’s also kind of ironic - is Apple the first corporation to succeed in applying the “corporate cult” strategy to consumers at such a scale?
Re: The Severance writer and cast on corporate cults, sci-fi, and more
#3It’s also kind of ironic - is Apple the first corporation to succeed in applying the “corporate cult” strategy to consumers at such a scale?
Not really. In the corporate realm there was the well-known phrase "no one ever got fired by buying IBM." Such was the aura of IBM at the time.
Re: The Severance writer and cast on corporate cults, sci-fi, and more
#4It’s also kind of ironic - is Apple the first corporation to succeed in applying the “corporate cult” strategy to consumers at such a scale?
Scale changes as population grows and usage deepens.
At "Apple scale"? You can make that case, sure.
But the first? IBM was a cult to it's customers back in the day "Nobody ever got fired for buying IBM", etc.
Other earlier brands had their dedicated followers.
Re: The Severance writer and cast on corporate cults, sci-fi, and more
#5It’s also kind of ironic - is Apple the first corporation to succeed in applying the “corporate cult” strategy to consumers at such a scale?
Scale changes as population grows and usage deepens. At "Apple scale"? You can make that case, sure. But the first? IBM was a cult to it's customers back in the day " Nobody ever got fired for buying IBM ", etc. Other earlier brands had their dedicated followers.
Funny, I always thought that phrase was ironic and actually a joke against IBM bad quality/pricing ratio but abundant and aggressive marketing targeted at non technical managers. ( I actually have no idea of IBM quality/pricing ratio, I don't work on fields in wich they are present)
Re: The Severance writer and cast on corporate cults, sci-fi, and more
#6Earlier quoted context omitted.
Scale changes as population grows and usage deepens. At "Apple scale"? You can make that case, sure. But the first? IBM was a cult to it's customers back in the day " Nobody ever got fired for buying IBM ", etc. Other earlier brands had their dedicated followers.
Funny, I always thought that phrase was ironic and actually a joke against IBM bad quality/pricing ratio but abundant and aggressive marketing targeted at non technical managers. ( I actually have no idea of IBM quality/pricing ratio, I don't work on fields in wich they are present)
I dare say it became ironic .. but I lived through the zenith of IBM in business sales and they had a cult following with many and a solid stranglehold on federal, state, and local Governments (and various corporate sectors) in a great many countries.
That lessened with the rise of PC's in the office and the spread of non-IBM PC clones. It's a dim memory today and has been for three decades and more.
Re: The Severance writer and cast on corporate cults, sci-fi, and more
#7It’s also kind of ironic - is Apple the first corporation to succeed in applying the “corporate cult” strategy to consumers at such a scale?
Scale changes as population grows and usage deepens. At "Apple scale"? You can make that case, sure. But the first? IBM was a cult to it's customers back in the day " Nobody ever got fired for buying IBM ", etc. Other earlier brands had their dedicated followers.
That was B2B - it was a golf course brag for executives. Customers camping outside Apple stores was something different. That's personal identity defined by not merely consumption, but parasocial relationship to a brand.
Re: The Severance writer and cast on corporate cults, sci-fi, and more
#8Earlier quoted context omitted.
Scale changes as population grows and usage deepens. At "Apple scale"? You can make that case, sure. But the first? IBM was a cult to it's customers back in the day " Nobody ever got fired for buying IBM ", etc. Other earlier brands had their dedicated followers.
That was B2B - it was a golf course brag for executives. Customers camping outside Apple stores was something different. That's personal identity defined by not merely consumption, but parasocial relationship to a brand.
> Scale changes as population grows and usage deepens.
^ IBM was the brand in a time when no computing products existed for the Man on the Clapham omnibus.
Earlier examples of consumers having a parasocial relationship with a branded identity exist, just not particularly in the computing tech field.
Dresses, artworks, perfumes, performers have famously had cult like followings in times past - Lisztomania had fans camping out for a glimpse and prime seats.
Re: The Severance writer and cast on corporate cults, sci-fi, and more
#9It’s also kind of ironic - is Apple the first corporation to succeed in applying the “corporate cult” strategy to consumers at such a scale?
There is a big diff between Education and Entertainment. It just leads to confusion and misunderstandings when both are mixed up.
If you are interested in how orgs work visit any top b-school site and read their research output.
Re: The Severance writer and cast on corporate cults, sci-fi, and more
#10Another fantastic show (on Netflix) that explores the concept of corporate cults is Pantheon