Then halfway down, he drops the words "I'm transgender now" and you start to realize what he/she is really writing about.
If the article started there it would have lost a lot of people. Instead with the first half it gets you invested and you stick around to read the rest of it.
PG's essay about wokeness, on the other hand, didn't really accomplish this. In fact it kind of did the opposite: came on strong and imprecise at the beginning and became more measured and precise towards the end. And thus it probably lost a lot of readers toward the more "woke" end of the spectrum like this author.