Earlier quoted context omitted.
That last sentence is worth an essay of its own. Everyone else keeps pumping resources into being photo-realistic blah-blah-blah without nearly enough attention to "is this fun"?
Strongly agreed. When I think of the best Nintendo products the words “fun” and “play” spring to mind. AAA gaming on the other hand, either resembles sports, shallow short-form media, or Oscar-bait melodrama. Very little fun to be had. What ever happened to fun and play?
The gaming industry is huge and gamers are varied. What is fun and play to one person is boring and vapid to another. I think Nintendo's first party titles are generally excellent, but I recognize that they're not for everyone. It's not like the rest of the industry is shuffling around going "boy, if only we could figure out how to make fun games".
It seems that you want to exclude Nintendo from AAA gaming, which is also weird. Their first party titles are developed by large teams with big budgets. They're not some scrappy startup making indie titles.
FWIW, the game that won Game of the Year at the most recent game awards is Astro Bot - an amazingly fun and playful (some would say Nintendo-esque) game that is a PlayStation 5 exclusive.