To my mind the key insight from the presentation is this sentence: “The 1% volume share target could translate into 4% value share, taking ~ 30% share of the >300 € price Band” That’s Apple’s superpower in a nutshell - get the majority of the profit in the market, while everyone else battles each over over market share (and earn low margins in the process).
> get the majority of the profit in the market But they werent able to just do this from the begining. It took a lot of building on the success and positive consumer appeal of the iPod.
Nokia's internal presentation after iPhone was launched (2007) [pdf]
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Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#282Earlier quoted context omitted.
BYD+CATL is Android. Tesla is Apple.
Nah. These companies do not have nearly the same value proposition relative their intended market as Apple did. BYD or Tesla are still just cars. An iPhone completely changed what a "phone" was. And did so in a way that required the rest of the industry to take time to replicate. BYD is more just Toyota. Which is awesome for BYD. I realize that a lot of people would like to be "just" Toyota in their market. But it's…
And in the FSD space I don’t think there is much first mover advantage anyway. The iPhone came out of left field. The path to FSD has been highly iterative with many steps taken by a bunch of different players.
Even if Tesla gets FSD first, it won’t be much longer before others get it to and they’ll all be roughly the same interface and feature set.
iPhone was significantly different than what was there before and as you or somebody said, nobody else was working on anything similar. It was a different business model—one that took away substantial power from the cell phone carriers and turned the phone into a software platform on par with a regular computer. It turned carriers into dumb pipes and they hated that!
FSD doesn’t really change the fundamental business model of any car manufacturers out there. It’s just another feature for the same familiar players to sell.
What would throw a wrench in the existing crop of manufacturers would be street legal FSD cars you could order on Amazon for a fraction of the cost or something. Ones made by the same crew that make all the other random flee market brands sold there. Or maybe if the whole market switched to on-demand pay per mile service with a completely vertically integrated company—but even then I don’t think that upsets the apple cart too much.
Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#283Earlier quoted context omitted.
The App Store didn't exist for the first iPhone. It launched with the iPhone 3G. The original plan was for everyone to develop web apps; the SDK was added due to external developer demand. https://en.wikipedia.org/wiki/App_Store_(Apple)#History Not denying how important it was, but the App Store wasn't "invented". It was created because Apple listened to what developers wanted.
I don't think developers wanted App Store, they wanted to build native apps. Has Apple just allowed them to ship their own .dmg files from their website, as they used to do in MacOS, they would be happy. I can't tell for sure, but I would bet the app store concept was inspired from Cydia for jailbroken iPhones that used APT to download apps from a central software repository, which was already common in the Linux wor…
Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#284Earlier quoted context omitted.
I think we can see the same thing happening today. BYD+CATL are the new iphone and other manufacturers are Symbian, Motorola and Sony Ericsson VW, Toyota and friends cannot change fast enough. They should have started with big battery investments 10-15y ago and RnDing then, not now when Market is flooded.
BYD+CATL is Android. Tesla is Apple.
Tesla is run by a bigot, far right extremist. I would never send money to them, no matter their offerings.
Not so with Apple.
Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#285Earlier quoted context omitted.
Nokia also had a ex-Microsoft exec ( https://en.wikipedia.org/wiki/Stephen_Elop ) that had the goal of ensuring Windows Phone would succeed, and tanked Nokia with it. I was on the DVLUP project where Nokia and Microsoft attempted to inject energy into windows phone app development. We could see the tension between the two companies as we were a 3rd party contracted by Nokia to build the platform. The Nokia exec we we…
Now I can't find that poem about Elop sinking the Nokia ship or something like that.
Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#286"Cingular has allowed Apple to launch a device with WLAN and inbuilt services" Ugh, that "allowed". It's wild how much Apple shook up the mobile phone market and pushed phone companies back to just being dumb data carriers.
Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#287I was there as this played out. Nokia had a lot of good software and software engineers but not the management structure to do anything good with that. Nokia was huge as an organization and parts of that organization recognized the threat early on. The problem was at the board and executive level. These people had a blind spot for software. They thought they were still in the electronics business. Lots of people with…
Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#288I was there as this played out. Nokia had a lot of good software and software engineers but not the management structure to do anything good with that. Nokia was huge as an organization and parts of that organization recognized the threat early on. The problem was at the board and executive level. These people had a blind spot for software. They thought they were still in the electronics business. Lots of people with…
I remember that, too. Nokia even had an "app store" on a lot of their business series devices (the E-series), but it was clunky to use, had no payment options and was not really friendly for 3rd party developers. There was probably a window where, had Nokia pushed to compete with apple on that field, they could have gotten a leg up and kept Symbian and symbian apps in the race for (way) longer. But that invest and sp…
Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#289Earlier quoted context omitted.
>they understand what they were facing Parts of the deck suggest that they didn't fully understand what they were facing. For example, the bullet "scaling the user experience to lower HW specs may be challenging. iPhone mini may be closer to iPod UI" comment still suggests they were stuck in the mindset of the time. They thought it was unlikely that Apple could deliver a horizontal platform, rather Apple would be lau…
That Apple succeeded in having people pay $500 and up for a phone that was cool but frankly not very useful, was amazing. We should remember the original iPhone was more a tech demonstrator than anything else. It had the revolutionary touch screen, yes, but you couldn't really DO that much with it. There wasn't even an app store! You still needed to buy a digital camera and a garmin GPS and so on. This was a telephon…
I don’t recall any of my older phones having software updates that had major new features. Any update would have been some esoteric bug fixes or something.
The idea that the phone was just another general purpose computer with an operating system that could be updated to a significantly changed interface was not a concept that existed in the mainstream at the time.
All the players before were hardware manufacturers who were deeply in bed with the carriers. Phones were locked with whatever software happened to be installed at the time. Each phone had very different software that was fixed and unchanging. The entire ecosystem was built around that and Apple came along and made that model obsolete.