Nokia saw the iPhone, fast-forward to 2014, Nokia just gives up and sells their dead horse cellphone business to Microsoft. Microsoft casts a few necromancy spells and also just gives up 3 years later, and kills the same dead horse again. The end.
Nokia's internal presentation after iPhone was launched (2007) [pdf]
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Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#1922007. The presentation reads like an eerily accurate crystal-ball prediction of what actually happened in subsequent years. Evidently, Nokia executives knew well in advance what the iPhone could do to their company. Evidently, they knew they needed to do "something" to avoid an implosion of their mobile-phone business. Evidently, despite their prescience and best efforts, they were unable to avoid disaster. It's as i…
Classic innovators dilemma. The entire point of an organization is to systematize, standardize, and make reliable something that is working. When that thing stops working, and the wind changes, that organization is now a giant anchor full of the wrong people doing the wrong stuff inside the wrong systems on autopilot.
Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#1932007. The presentation reads like an eerily accurate crystal-ball prediction of what actually happened in subsequent years. Evidently, Nokia executives knew well in advance what the iPhone could do to their company. Evidently, they knew they needed to do "something" to avoid an implosion of their mobile-phone business. Evidently, despite their prescience and best efforts, they were unable to avoid disaster. It's as i…
I was an intern at BlackBerry (then RIM) Jan-Apr 2008 and it was astonishing to me how little anyone seemed to care or be taking the threat seriously. Obviously as a student I wasn’t in any of the high level war room discussions, but from what I could see it really did seem like the company was drinking its own marketing koolaid as far as the iPhone not being a relevant competitor because it was missing, like, cut and paste and encrypted email.
Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#194This is fascinating. A reminder that being (broadly) right in your analysis doesn't necessarily mean you can execute to turn things around. They note the impact to the high-end, the fact that UI is crucial, they even had a good guess at 2008 sales numbers (estimate 14m, looks like real was 13m). I was intrigued by this bullet point on how their Maemo platform could help: * Cellular development of the maemo platform a…
N9 was very close to launch when Elop came, so that went ahead, but the rest of the development got cancelled immediately to focus on Windows phone: N9 would've otherwise been the first in a series of devices to slowly take over from Symbian. Until Elop canceled everything Symbian was still selling - declining sales, but still millions of units. So while the situation was bad slowly phasing out Symbian for taking all…
Compared to Nokia's symbian phones and earlier Maemo efforts, it felt revolutionary and I'd agree Nokia had a device which could have paved the way for a post-symbian future. It definitely felt like, with continued investment, it would have been a real iPhone competitor, and in just the nick of time.
Elop's strategy was a disaster.
Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#195I was there as this played out. Nokia had a lot of good software and software engineers but not the management structure to do anything good with that. Nokia was huge as an organization and parts of that organization recognized the threat early on. The problem was at the board and executive level. These people had a blind spot for software. They thought they were still in the electronics business. Lots of people with…
> The iphone was solidly in charge by then Nit: the iPhone was only "in charge" for a brief year or two, and then Android ate its lunch in terms of marketshare. What is very interesting is that Apple has displayed twice over ( MacBooks and iPhones) that a minority marketshare can capture the vast majority of profits in that market. OEMs like HTC and LG made a few bucks profit off of any phone, sometimes even losing m…
Edit: Airpods also has a majority market share, so probably it's not the third in this list.
Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#196I was expecting sort of the opposite, for Nokia to deride the whole iPhone thing. But it was quite the opposite, they understand what they were facing. Ultimately, the could not meet the challenge fast enough.
>they understand what they were facing Parts of the deck suggest that they didn't fully understand what they were facing. For example, the bullet "scaling the user experience to lower HW specs may be challenging. iPhone mini may be closer to iPod UI" comment still suggests they were stuck in the mindset of the time. They thought it was unlikely that Apple could deliver a horizontal platform, rather Apple would be lau…
We should remember the original iPhone was more a tech demonstrator than anything else. It had the revolutionary touch screen, yes, but you couldn't really DO that much with it. There wasn't even an app store! You still needed to buy a digital camera and a garmin GPS and so on. This was a telephone in the old sense of the word (For younger readers, "telephone" used to mean a thing you made calls with).
The fact we pay 2-3 times as much now for premium smartphones is no wonder. Now it's a PC power thing with a better camera. By the time the iPhone 3G arrived it was a marvel. It had ironed out most of the kinks of the early versions, added the GPS, App Store etc. But by then, the other dinosaurs were already dying. They murdered them with the initial versions of the iPhone, which really weren't even that impressive.
The presentation shows they were aware of what was happening. But that Nokia didn't just make their portfolio two lines (really simple cheap feature phones and really expensive all-glass smartphones) on the day after this presentation came out, is strange.
Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#197Earlier quoted context omitted.
> If Nokia had paid attention to those design awards then they too could have moved quickly on a similar device. Nokia had their Maemo project [1]. A Linux-based OS for mobile touchscreen devices. They published their first device already in 2005 [2]. But the Maemo department was small, and the old Symbian department inside Nokia was big. The large number of managers and executives in the Symbian department played co…
>At its soul, Apple is a software company that also makes their own hardware. Nokia was a hardware company that also made their own software. ... and bad software, of course. Worse than that, multiple versions of bad software. Apple is the only company in history to build consistently good hardware and good software and UI. Not IBM, not DEC or the other Seven Dwarfs. It really does go all the way back to the Woz-Jobs…
And in all my years of using Nokia phones I can’t remember a software bug. But of course we wanted more from our phones than just stability, we wanted features and better UI.
Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#198Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#199Earlier quoted context omitted.
I think we can see the same thing happening today. BYD+CATL are the new iphone and other manufacturers are Symbian, Motorola and Sony Ericsson VW, Toyota and friends cannot change fast enough. They should have started with big battery investments 10-15y ago and RnDing then, not now when Market is flooded.
> BYD+CATL Unless these two companies change the laws of physics in order to exponentially improve the overall performance of batteries (exponentially faster charging times, from hours to 5-10 minutes, exponentially cheaper batteries that would last longer) then, no, they won't be the next Apple. Just ask VW, they almost bet it all on EVs and now they're already with one foot in the grave because of that.
Not without some coercion. It was part of the settlement from when they cheated on emissions tests by running the engines more efficiently if the steering angle was touched or the non-drive wheels moved.
Re: Nokia's internal presentation after iPhone was launched (2007) [pdf]
#200Earlier quoted context omitted.
This is probably the most important bifurcation point in the history of European tech. Today's malaise and grasping for direction has much to do with the demise of this pioneering enterprise. And the fact that it does not appear to have been pre-ordained adds poignancy.
No, the national champions model is the problem. If Apple failed the US still has Android and potentially many other startups. Europe just doesn't have the risk capital or ecosystem.
One wonders whether at any point anybody will ask any tough questions about where Europe is heading as far as technology goes.