Earlier quoted context omitted.
In English, it seems to be called rednote. But I doubt that it will be a real successor. At the moment it's a funny meme, and for some people satisfied cultural curiosity. But we already see the problems appearing, from the poorly localized interface, to people getting banned for reasons outside their understanding. My guess is, at the end we will see maybe some million users from the USA and some more millions from…
> In English, it seems to be called rednote. I know someone who speaks Chinese and uses that app. The name in Chinese Xiaohongshu clearly translates to "Little Red Book," and they're confused how anyone got "Red Note" out of it. > My guess is, at the end we will see maybe some million users from the USA and some more millions from around the world moving to this app, and maybe bringing a new interaction between the c…
"Little Red Book" is the literal translation of the original name but that's not the only way companies approach global markets, especially with longer to say names. It looks like they sometimes use "REDNote" (as it appears in App Stores), "RedNote", and sometimes just "RED" depending on the context (e.g. their advertisement/promotional email address is red.ad@xiaohongshu.com).
As to how they got there with it? "Little Red Book" is just an awkward mouthful to refer to compared to the alternative forms they used.