Earlier quoted context omitted.
Sometimes it's a marketing stunt, but often recycling is more expensive. I mean, recycling a plastic bag is probably more expensive than making one. The unfortunate reality of our financial system is that it often rewards people for doing the wrong thing.
If recycling is more expensive, isn't recycling the wrong thing? The price isn't some random number attached to an activity. It captures the various costs associated with it and is helpful in directing behaviors for this very reason. Recycling is more expensive, it likely means that there are associated costs (e.g. transportation, sorting, cleaning, processing, etc) that make it less economical than just throwing it…
If the price to companies profiting from plastics included exteralities I could possibly agree with you but as it stands these costs are normally paid by disadvantaged individuals or marginalized ecosystems.