Earlier quoted context omitted.
victork2 has a very good point. There is a massive disconnect between the online nerd world and the offline non-nerd world. As a marketing strategy - and let me be clear, this is a marketing & people problem, not a technical one - you need to be able to reach the "Joe the Plumber" types. Someone who checks his facebook & email on the weekends, possibly forwarding glurge. Someone who does not own a smartphone, because…
Well, from my quick glance at the site, the league isn't aimed at "Joe User", but internet savvy "Lance Site-Owner" so they can show solidarity with the fight against evils to be yet illuminated by "Fight for the Future". Basically they are trying to institutionalize a network of "like-minded" internet activists; which will at least be interesting as a sociology experiment to see how it evolves and what kinds of reac…
Remember, most of the world are not geeks, and in a representative democracy, that means very few people in power are geeks. Geeks need to be able to communicate these socio-technical issues to non-geeks. I really hope that the Internet defence league works to communicate to the mainstream of the culture - the non-geeks - what's going on, because the mainstream is the primary driver of how we move politically (technically it's a feedback loop with the mass media playing a large part, but mainstream culture carries a large momentum and sway).