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Ads chew through half of mobile data

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Re: Ads chew through half of mobile data

#141

Ad people also don’t even care about best practices. Many times years ago we’d see multi meg static banner ads. The situation isn’t better today, massive gifs are still used in place of video.

Few things are more soul crushing than having a VP of CTO mandate a bunch of metrics for page size and load time and then to have someone load up all your hard work with trackers, analytics and ads. Like what was the point of us doing all this now the page loads in five seconds so you can be nosey?

Re: Ads chew through half of mobile data

#142

A lot of web pages only work for me on my iPhone if I use reader mode. Otherwise, the page keeps resetting over and over again. Firefox, but I assume Safari is probably the same, since Apple mandates they all be based on WebKit.

Safari has been garbage in recent years on the iPhone.

Pages are often unresponsive or don't fully load. Zooming breaks so many sites. I'm always closing Safari and re-loading pages.

Are the web developers ignoring Safari? They can't be.

Re: Ads chew through half of mobile data

#143
post #129

Earlier quoted context omitted.

The internet as you know it is the value you get out of ads. You may hate ads, we all do, but at least recognize the hand that feeds you. The alternative is subscriptions for everything, and as far as I can tell that is far less popular than the ad model we have.

> The internet as you know it is the value you get out of ads. I disagree. The value I get from the Internet is almost entirely from non-ad-driven sources. The ad-driven stuff is very low value to me.

you never used google search? if not you should check it out - it is not bad - https://www.google.com

Re: Ads chew through half of mobile data

#144

AFAIK, a lot of mobile ad blockers work by proxying your traffic through their servers. There may be more, but the only one I know works totally local is Firefox Focus. You can install it, set it as the ad blocker for iOS Safari and never actually use it as a browser. It’s not 100.0% effective. But, it makes a big difference with minimal hassle.

My solution is a PiHole instance at home, combined with a split tunnel WireGuard connection to route my phone's DNS queries through it while I'm on the go. It's completely app- and platform-agnostic.

i’ve been doing the same for a few years now. wireguard’s “on demand” feature is perfect for this. the odd time i’ll have to shut it off to get through a captive wifi portal, but otherwise it (along with browser ad blockers) has made mobile browsing significantly less terrible

Re: Ads chew through half of mobile data

#145
post #51

It's immoral that you cannot turn off videos in a browser and/or that this isn't the default option on phones.

You probably mean "iphones" Android firefox does have an option to turn off autoplay (video and sound)

It can't be set as default because most people are used to spam ads. Heck, most people seek them on tictok

Re: Ads chew through half of mobile data

#147
post #129

Earlier quoted context omitted.

The internet as you know it is the value you get out of ads. You may hate ads, we all do, but at least recognize the hand that feeds you. The alternative is subscriptions for everything, and as far as I can tell that is far less popular than the ad model we have.

> The internet as you know it is the value you get out of ads. I disagree. The value I get from the Internet is almost entirely from non-ad-driven sources. The ad-driven stuff is very low value to me.

Then you aren’t visiting ads-loaded sites and they aren’t using your data. Seems fine.

Re: Ads chew through half of mobile data

#148

Maybe the ISP should start charging the ad network instead of the user for ad traffic. Then they can start blocking the ads of people who don't pay. The user, who pays for the service, is getting no value out of the ads and the advertiser is freeloading the ISP's technical infrastructure and userbase.

That sets a terrible precedent. You do not want ISPs picking and choosing what content to deliver, or forcing content providers to pay extra to deliver content to their customers.

precedent? This is already a common practice. Since early 2010s ISPs were doing it in USA [1] and trying to lower net neutrality standards in Europe to do it [2]. That's how the whole net neutrality debate started in US https://en.wikipedia.org/wiki/Ajit_Pai#Net_neutrality_in_the...

[1] https://www.nexttv.com/news/netflix-ceo-some-big-isps-extrac...

[2] https://epicenter.works/en/content/data-toll-deutsche-teleko...

Re: Ads chew through half of mobile data

#149

Maybe the ISP should start charging the ad network instead of the user for ad traffic. Then they can start blocking the ads of people who don't pay. The user, who pays for the service, is getting no value out of the ads and the advertiser is freeloading the ISP's technical infrastructure and userbase.

The internet as you know it is the value you get out of ads. You may hate ads, we all do, but at least recognize the hand that feeds you. The alternative is subscriptions for everything, and as far as I can tell that is far less popular than the ad model we have.

The valuable parts of the internet are, with few exceptions, ad-free. Forums like HN, personal blogs and sites, paid services—these are the places where real value is to be found on the internet.

The ad-funded content and services are almost universally low quality and designed exclusively to hack brains to keep them scrolling, not provide real value. What few exceptions there are to this rule are not worth the enormous drain on society that the ad-funded model has been.

> and as far as I can tell that is far less popular than the ad model we have.

This is a classic market failure. Corporations have figured out how to manipulate people into pursuing the corporation's interest (scroll indefinitely through pages and pages of ads and spend money on the things so advertised) at the expense of the consumer's interest (do anything else with their time and money). Popularity is irrelevant when it's clearly achieved by exploitative design, not value delivered.

Re: Ads chew through half of mobile data

#150
post #129

Earlier quoted context omitted.

> The internet as you know it is the value you get out of ads. I disagree. The value I get from the Internet is almost entirely from non-ad-driven sources. The ad-driven stuff is very low value to me.

you never used google search? if not you should check it out - it is not bad - https://www.google.com

I prefer Kagi, which does not have ads.
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