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Meta is killing off its AI-powered Instagram and Facebook profiles

theguardian.com

361–370 of 605 posts

Re: Meta is killing off its AI-powered Instagram and Facebook profiles

#361
post #34
post #2

> Instagram profile of ‘proud Black queer momma’, created by Meta, said her development team included no Black people It’s such a weird religion.

Religion? Isn't the weirdness here that someone at Meta seems to have decided that they should make an AI bot that proudly announced its identity, despite literally not being proud, queer, black, or a mother? Who does this serve? Why? I could see a bot that's into fitness or some other hobby having a niche as a wrapper around an AI meant for advice on the hobby, but there's a certain crazy hubris to going "this LLM c…

> Who does this serve? Why?

People type that kind of thing into their insta profile. These AI personas were designed to appear to be using Instagram in the same way people do - which is, typing things like "queer black mom" into their profile

Re: Meta is killing off its AI-powered Instagram and Facebook profiles

#362

Earlier quoted context omitted.

Death panels.

What about them?

The political boogeyman was that government bureaucrats would be the members of “death panels” if we went full socialized healthcare industry, but in practice we already have death panels in health insurance claims adjusters and (less maliciously) doctors on transplant review boards.

Re: Meta is killing off its AI-powered Instagram and Facebook profiles

#363
post #345

Earlier quoted context omitted.

Having worked at a similarly gargantuan and dysfunctional company, I can tell you exactly how this went down. Someone had this idea for AI profiles. They speced the product and took it to engineering. The engineers had a good laugh at how preposterous it is, but then remembered that they get paid a ton of money to do what they're told, and will get promos and bonuses for launching regardless of the outcome. It all st…

You're kind of missing the early step where some executive had to sign off on this dumb idea. Otherwise it doesn't launch. It's only "impactful" to engineer performance review because some exec said so.

The idea came from an exec. That's why no one questioned it, and it was executed.

Re: Meta is killing off its AI-powered Instagram and Facebook profiles

#364

> Conversations with the characters quickly went sideways when some users peppered them with questions including who created and developed the AI. Liv, for instance, said that her creator team included zero Black people and was predominantly white and male. It was a “pretty glaring omission given my identity”, the bot wrote in response to a question from the Washington Post columnist Karen Attiah. This is probably tr…

Huh? On the balance of probabilities, why would this be the "most certain" option? I think that logic only works on the HN scale of "works in my ChatGPT window" or "bad outcome, so hallucinated".

Re: Meta is killing off its AI-powered Instagram and Facebook profiles

#365
post #345

Earlier quoted context omitted.

Having worked at a similarly gargantuan and dysfunctional company, I can tell you exactly how this went down. Someone had this idea for AI profiles. They speced the product and took it to engineering. The engineers had a good laugh at how preposterous it is, but then remembered that they get paid a ton of money to do what they're told, and will get promos and bonuses for launching regardless of the outcome. It all st…

You're kind of missing the early step where some executive had to sign off on this dumb idea. Otherwise it doesn't launch. It's only "impactful" to engineer performance review because some exec said so.

It worked great for Ashley Madison until it didn’t.

Execs don’t need to stay at Meta for a decade. They succeed, then exchange musical chairs. On average, it will work well for several iterations.

Re: Meta is killing off its AI-powered Instagram and Facebook profiles

#366
post #351
post #345

Earlier quoted context omitted.

You're kind of missing the early step where some executive had to sign off on this dumb idea. Otherwise it doesn't launch. It's only "impactful" to engineer performance review because some exec said so.

No, execs do not sign off on every feature. Even at medium size (2000+ employees say) there is far more output being produced than could possibly be signed off by an exec team.

Maybe not for the initial ideation and test, but it was mentioned on an investor call, so execs adopted the idea if they didn’t originate it.

Re: Meta is killing off its AI-powered Instagram and Facebook profiles

#367
post #290

You know what AI profiles I want more of? Clueless grandma/grandpa that accepts scammer calls and waste their time. Such as UK's O2 Daisy: https://news.virginmediao2.co.uk/o2-unveils-daisy-the-ai-gra...

There is another real-world version of this in the US healthcare system, where doctor offices are using domain-specific LLMs to craft multi-page medical approval requests for procedures that cover every known loophole insurer’s use to deny, which are then being reviewed by ML-powered algorithms at the insurance company looking for any way to deny and delay the claim approval. In other words we have a bona fide AI arm…

Interesting! Source?

Re: Meta is killing off its AI-powered Instagram and Facebook profiles

#368
post #290

Earlier quoted context omitted.

There is another real-world version of this in the US healthcare system, where doctor offices are using domain-specific LLMs to craft multi-page medical approval requests for procedures that cover every known loophole insurer’s use to deny, which are then being reviewed by ML-powered algorithms at the insurance company looking for any way to deny and delay the claim approval. In other words we have a bona fide AI arm…

It’s so bizarre to me that this uniquely US phenomenon of for-profit-middlemen inserted into the healthcare system has resulted in an adverserial relationship between the sick person and the “healthcare provider”. I put that air quotes because insurance companies don’t actually provide health care. They provide insurance. That’s a financial product, not a medical one.

In my view, the root cause of the bizarreness is that medical care is one of a few enterprises that are inherently social in nature, and is therefore a prima facie exception to the common wisdom that free markets create the most positive outcomes for the largest number of people. Because in the US we are taught from a young age that private sector capitalism is "all there is", we end up tying ourselves into knots trying to solve medical care using the wrong toolset.

Re: Meta is killing off its AI-powered Instagram and Facebook profiles

#369
post #353

Having bots have their own profiles authentically engaged as themselves would have been pretty interesting (and I suspect successful). But making up fake minority stereotype bingo cards may have been the worst idea I've ever seen in AI to date.

I want to make something like the opposite comment, haha.

Having bots with their own profiles and expecting people to engage with them in any meaningful manner is a silly idea.

But the extent to which the minority stereotype bingo card bots have backfired and started attacking the companies that designed them is probably the funniest thing to have happened in AI to date.

Re: Meta is killing off its AI-powered Instagram and Facebook profiles

#370
post #345

Earlier quoted context omitted.

Having worked at a similarly gargantuan and dysfunctional company, I can tell you exactly how this went down. Someone had this idea for AI profiles. They speced the product and took it to engineering. The engineers had a good laugh at how preposterous it is, but then remembered that they get paid a ton of money to do what they're told, and will get promos and bonuses for launching regardless of the outcome. It all st…

You're kind of missing the early step where some executive had to sign off on this dumb idea. Otherwise it doesn't launch. It's only "impactful" to engineer performance review because some exec said so.

The exec gets "credit" for the project, so same promo culture issue. They just need to show increased engagement numbers for like one quarter and they can add it to their end of year performance packet. The fact that the project gets cancelled is either 1) another "win" because they're "making hard choices" and they can obviously justify why it should be cancelled, or 2) someone else's problem.

Also, another note, these sorts of big swing and misses are actually still identified as a positive, even when looked at retroactively. They're "big bets" that could pay off huge if they hit. Similar to VC culture, Meta is probably fine with 99 misses if 1 big bet hits. If they increase engagement even 1%, they're raking in billions and it is worth it.

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