Earlier quoted context omitted.
“Design token” is an accepted and widely used term (see Amazon’s Style Dictionary, Adobe’s Spectrum, etc.) that might even be standardized[0] by W3C at some point soon. Unlike “design element”, it refers to a more general concept; there is less confusion when you refer to a color, or to a measure, as “token” rather than “element”. (The term “variable” may be more fitting, but it is on the other hand too generic and c…
Thanks. That makes sense, even if my old-school brain finds the term less than optimal.
I was taught design in terms of design models and design systems, so there was not much of a leap to “design token” as referring to a building block.
I am not 100% sure how I feel about it in general. If I was a designer who was only given freedom to operate within a set of tokens, I would certainly feel like my hands are tied. At the same time, I can see how even while using tokens it is entirely possible to design a bad interface. However, I also see value of them when it comes to maintaining consistent and intuitive UIs.