I agree with this. russia is being lured into continued commitment by giving it a chance. I'm unusually impressed with how American intelligence played russia in this conflict. Of course there's another reason: russia is a nuclear power, and even though everyone seems used to its threats and makes nothing of it, a nuclear war is an absolutely terrible threat, possibly wiping entire humanity if it fails to endure nuclear winter. As a result, America/NATO is doing a dance, where it waits for russia to do something morally wrong, then respond to it with escalation, ready to criticize and sanction on moral grounds all russia's allies if they decide to respond with (political) support to russia. We're quite successful in my opinion, the escalation of the west is validated throughout the world, and the response to it on the russia's side wouldn't be, and would result in stronger sanctions.
Had all the escalations of the recent 2 years be condensed to the first month of war, BRICS (and not only, e.g. the pope was quite supportive of russia, not sure if he still is) could unite and coordinate a response, and the west could possibly lose the war in the political sense, kind of like Israel lost it. I'm not putting an equal sign between Israel and Ukraine, but who would predict a few years ago common harsh criticisms against Israel in mainstream TV?