The main difficulty when pricing a monthly subscription for "unlimited" usage of a product is the 1% of power users who use have extreme use of the product that can kill any profit margins for the product as a whole. Pricing ChatGPT Pro at $200/mo filters it to only power users/enterprise, and given the cost of the GPT-o1 API, it wouldn't surprise me if those power users burn through $200 worth of compute very, very…
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Source: https://help.openai.com/en/articles/9793128-what-is-chatgpt-...