The future promised in Star Trek and even Apple's Knowledge Navigator [2] from 1987 still feels distant. In those visions, users simply asked questions and received reliable answers - nobody had to fact-check the answers ever.
Combining two broken systems - compromised search engines and unreliable LLMs - seems unlikely to yield that vision. Legacy, ad-based search, has devolved into a wasteland of misaligned incentives, conflict of interest and prolifirated the web full of content farms optimized for ads and algos instead of humans.
Path forward requires solving the core challenge: actually surfacing the content people want to see, not what intermiediaries want them to see - which means a different business model in seach, where there are no intermediaries. I do not see a way around this. Advancing models without advancing search is like having a michelin star chef work with spoiled ingredients.
I am cautiously optimistic we will eventually get there, but boy, we will need a fundamentally different setup in terms of incentives involved in information consumption, both in tech and society.