Gross Apple Marketing • Hacker News Board

Re: Gross Apple Marketing

#91

Post by pavlov » Wed, Oct 30, 2024, 2:39 PM UTC

solaris152000 wrote: post #78

devin wrote: post #43

I think this is mostly just a problem of not having good reasons to sell AI products to consumers in the first place. I recently saw some Ray Ban Meta glasses ads. One of them had a guy ask the glasses to describe what was in front of his face, and then he remarked “wow that’s accurate” (there are people skateboarding). The guy wasn’t blind. His use of the glasses made little sense. Another ad has a young man asking…

Yesterday I was walking in Greece and saw a sign I couldn't read so asked my Meta glasses and it gave me a translation and short explanation quickly, which was very helpful. But generally, yes the uses aren't there. In the Apple AI video, the worst is that the 'more professional' text, actually reads much less professional. If someone in a business situation sends you an AI generated email (and it's obviously AI it's…

Sounds like it’s time for an AI that writes emails like a busy tech executive:

“no big deal. get it done. steve”

Re: Gross Apple Marketing

#92

Post by InDubioProRubio » Wed, Oct 30, 2024, 2:39 PM UTC

devin wrote: post #43

I think this is mostly just a problem of not having good reasons to sell AI products to consumers in the first place. I recently saw some Ray Ban Meta glasses ads. One of them had a guy ask the glasses to describe what was in front of his face, and then he remarked “wow that’s accurate” (there are people skateboarding). The guy wasn’t blind. His use of the glasses made little sense. Another ad has a young man asking…

Chat GPT what should i wear, if i were emperor? "Most emperors in my stories are going out naked."

Re: Gross Apple Marketing

#93

Post by alsetmusic » Wed, Oct 30, 2024, 2:40 PM UTC

I am terrible with names. If I use my phone to remind me the name of a person who I describe to my phone where and when I met a person, I wouldn’t classify that as a lie. This is a stretch. I remember the person. I remember the interaction. I remember where and when we met. I just can’t remember names, even of people who I work with but only bump into sporadically. I call bs.

Edit: the ad in question: https://www.youtube.com/watch?v=TPe8revsg3k

Re: Gross Apple Marketing

#94

Post by briandear » Wed, Oct 30, 2024, 2:40 PM UTC

ahstilde wrote: post #17

If you think the Ubuntu ad is telling a story, I'd ask you what the story is.

What is it selling? And where do you buy it? It’s a terrible ad.

Re: Gross Apple Marketing

#95

Post by victor106 » Wed, Oct 30, 2024, 2:40 PM UTC

Sorry, but I don’t see them as the author. I love these ads.

Re: Gross Apple Marketing

#96

Post by stackghost » Wed, Oct 30, 2024, 2:40 PM UTC

BugsJustFindMe wrote: post #65

thrwaway1985882 wrote: post #8

> I’ve watched that little animation several times, and they tell a better story in a minute twenty-five than all of Apple’s AI commercials combined. If I showed that video to someone who isn't steeped in decades of Linux, I suspect they'd ask me what an Ubuntu is. As compared to the "schlub writes an email" video, which was compelling, funny, and actually shows the product they're marketing.

> As compared to the "schlub writes an email" video, which was compelling, funny OP is right, though. What you're calling "compelling" and "funny" seems very much also like messages telling you to that it's ok to lie to everyone around you including your family and friends. That's not a funny message to me. It's an appalling one.

Absolutely nobody is going to see these ads and to "Ah, well, now that I have seen this ad I will start lying".

That person is already lying about stuff. We've all done it.

I think the real indictment against Apple (and AI more broadly) is that this is the best use case for their supposedly revolutionary technology that they could come up with.

Re: Gross Apple Marketing

#97

Post by gbanfalvi » Wed, Oct 30, 2024, 2:40 PM UTC

What is this "Ubuntu" and how can I use it? As a consumer, what does it mean to me that it's "Certified"? Certified in what?

Apple's ads show you the product, how you can use it and how you and the people around you feel after using it (like you took a sneaky shortcut and happy, respectively).

Re: Gross Apple Marketing

#98

Post by jsnell » Wed, Oct 30, 2024, 2:40 PM UTC

AlexandrB wrote: post #47

> lie about remembering an acquaintance’s name. That's a heck of a reach. Is it also a lie if I ask my partner what someone's name is when I forget? The email writing one is pretty innocuous as well. Grammarly has been running basically the same ad for the last 5 years. I agree the others are not so great.

Asking about someone's name is isn't the lie. Bragging to them about how you remembered their name is. And the latter is the scenario in this ad:

> 0:16 Bella: Zac!

> 0:17 Zac: Oh wow, I didn't think you'd remember me.

> 0:19 Bella: Yeah of course, as soon a I saw you I'm like, it's Zac, nobody walks like Zac.

Re: Gross Apple Marketing

#99

Post by empath75 » Wed, Oct 30, 2024, 2:40 PM UTC

I agree that the ads miss their mark, and I think a better ad would have instead focused on how it could have _prevented_ the awkward situation to begin with, rather than awkwardly helping you cover it up after the fact.

Re: Gross Apple Marketing

#100

Post by jsheard » Wed, Oct 30, 2024, 2:40 PM UTC

solaris152000 wrote: post #78

devin wrote: post #43

I think this is mostly just a problem of not having good reasons to sell AI products to consumers in the first place. I recently saw some Ray Ban Meta glasses ads. One of them had a guy ask the glasses to describe what was in front of his face, and then he remarked “wow that’s accurate” (there are people skateboarding). The guy wasn’t blind. His use of the glasses made little sense. Another ad has a young man asking…

Yesterday I was walking in Greece and saw a sign I couldn't read so asked my Meta glasses and it gave me a translation and short explanation quickly, which was very helpful. But generally, yes the uses aren't there. In the Apple AI video, the worst is that the 'more professional' text, actually reads much less professional. If someone in a business situation sends you an AI generated email (and it's obviously AI it's…

> Yesterday I was walking in Greece and saw a sign I couldn't read so asked my Meta glasses and it gave me a translation and short explanation quickly, which was very helpful.

Like other attempts at AI wearables like the Rabbit and Humane pins, I think that falls under "maybe useful but why wouldn't I just do the same thing with the phone that I'm carrying anyway".