Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Gross Apple Marketing

jonathanbuys.com

Post reply on HN
Print view View original

31–40 of 270 posts

Re: Gross Apple Marketing

#31

Post by ceejayoz »

repelsteeltje wrote: post #22
thrwaway1985882 wrote: post #8

> I’ve watched that little animation several times, and they tell a better story in a minute twenty-five than all of Apple’s AI commercials combined. If I showed that video to someone who isn't steeped in decades of Linux, I suspect they'd ask me what an Ubuntu is. As compared to the "schlub writes an email" video, which was compelling, funny, and actually shows the product they're marketing.

Is there somewhere I can watch the Apple ad(s)? I don't understand what or who this schlub is.

They're linked in the article.

That video specifically: https://www.youtube.com/watch?v=3m0MoYKwVTM

Re: Gross Apple Marketing

#32

Post by tonyedgecombe »

qsort wrote: post #5
tw04 wrote: post #2

I’m not sure if the author noticed, but the intent of the commercials is to be humorous. If the image of a middle aged man writing an email like he’s in middle school didn’t tip the author off, I’m not sure what will.

I don't think the problem is with the tone, but rather with the messaging. All AI-related marketing has been along the lines of "let the computer think for you" rather than "use the computer to think better", infantilizing rather than empowering the user. From the bicycle of the mind to the tricycle of the mind.

Sadly that's what most users expect. They don't want to be bothered with learning and understanding, they just want a quick result now with as little effort as possible.

Re: Gross Apple Marketing

#33

Post by nicoco »

repelsteeltje wrote: post #22
thrwaway1985882 wrote: post #8

> I’ve watched that little animation several times, and they tell a better story in a minute twenty-five than all of Apple’s AI commercials combined. If I showed that video to someone who isn't steeped in decades of Linux, I suspect they'd ask me what an Ubuntu is. As compared to the "schlub writes an email" video, which was compelling, funny, and actually shows the product they're marketing.

Is there somewhere I can watch the Apple ad(s)? I don't understand what or who this schlub is.

The post contains hyperlinks.

Re: Gross Apple Marketing

#34

Post by devmor »

tw04 wrote: post #2

I’m not sure if the author noticed, but the intent of the commercials is to be humorous. If the image of a middle aged man writing an email like he’s in middle school didn’t tip the author off, I’m not sure what will.

I didn’t think they were humorous. If that was the intention, I question the moral baseline of those who wrote them and those that find them funny.

To me they looked bleak, depressing and evocative of a culture that views giving respect to other people as an annoyance that needs an app to make it go away.

Re: Gross Apple Marketing

#35

Post by KTibow »

repelsteeltje wrote: post #22
thrwaway1985882 wrote: post #8

> I’ve watched that little animation several times, and they tell a better story in a minute twenty-five than all of Apple’s AI commercials combined. If I showed that video to someone who isn't steeped in decades of Linux, I suspect they'd ask me what an Ubuntu is. As compared to the "schlub writes an email" video, which was compelling, funny, and actually shows the product they're marketing.

Is there somewhere I can watch the Apple ad(s)? I don't understand what or who this schlub is.

Ads are linked in the article, I believe the "schlub" is shown in https://www.youtube.com/watch?v=3m0MoYKwVTM

Re: Gross Apple Marketing

#36

Post by lm28469 »

tw04 wrote: post #2

I’m not sure if the author noticed, but the intent of the commercials is to be humorous. If the image of a middle aged man writing an email like he’s in middle school didn’t tip the author off, I’m not sure what will.

Is that because "AI" use cases are a joke ?

Re: Gross Apple Marketing

#37

Post by sickofparadox »

ziddoap wrote: post #14
Apreche wrote: post #10

I was already bothered by the Apple Watch marketing. The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too. The messaging that AI is for lying is another big yikes. Apple marketing department has lost the magic.

> The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too. Is there a specific advertisement you're referring to here, or just all apple watch advertisements? I haven't really seen any ads for the apple watch, and I am curious if this is an exaggeration. I'm assuming by "literally" you meant "metaphorically", but I'd like to look up which ad you ar…

I believe this is the ad being described by GP: https://www.youtube.com/watch?v=XRwkZWowI8o

Re: Gross Apple Marketing

#38

Post by abalone »

He had my attention until he posted that mind-numbingly generic Ubuntu ad. Most people would tune that out in seconds.

I’m kind of glad Apple is putting a touch more flavor in their ads.

Re: Gross Apple Marketing

#39

Post by repelsteeltje »

KTibow wrote: post #35
repelsteeltje wrote: post #22

Earlier quoted context omitted.

Is there somewhere I can watch the Apple ad(s)? I don't understand what or who this schlub is.

Ads are linked in the article, I believe the "schlub" is shown in https://www.youtube.com/watch?v=3m0MoYKwVTM

Yeah. Somehow I get a different ad

Re: Gross Apple Marketing

#40

Post by jfoster »

bowsamic wrote: post #4

I agree those ads are pretty concerning and reinforcing bad human behaviours, but the Ubuntu one shown is boring and vague animations. Hardly a good comparison. Who cares about those?

I like Ubuntu but agree that this post would've been better off without the comparison. Let's just ignore it.

The Apple Intelligence ads really are sending a terrible message. Humanity needs more honesty, not a higher pile of lies.

Post reply on HN