The Next Microsoft
251–260 of 355 posts
Re: The Next Microsoft
#252Earlier quoted context omitted.
2nd this!
If you click the triangle next to the username it will 'upvote' the comment and help get it to the top. Replies have no effect on rank so there is really no reason to reply unless you have something to add.
Re: The Next Microsoft
#253Earlier quoted context omitted.
You know what they say about a joke that you have to explain...
Oh really? http://inagorillacostume.com/wp-content/uploads/2011/08/Amaz... http://pictures.mastermarf.com/blog/2009/090113-fedex-expres...
Re: The Next Microsoft
#254Re: The Next Microsoft
#255Earlier quoted context omitted.
If this design makes you uneasy and go "But that's not Microsoft!", slap your gut and tell it to listen because that's just the branding talking. Take a step back and recognize that EVERY emotion you feel about Microsoft is arbitrary. Branding is just the mental handle we use to talk about the automatic emotions we get. That is the tough part about branding: it happens unconsciously. It is that surge of instantaneous…
I was in total disbelief when UPS started running their "brown" campaigns. They had one of the most recognizable brands anywhere and some genius decided to throw millions of dollars at the idea of confusing customers with the whole "what can brown do for you?" campaign (and all the sophomoric jokes that went with that when they screwed-up a delivery). Simply amazing. Instead of "What can UPS do for you?" they took of…
Re: The Next Microsoft
#256Re: The Next Microsoft
#257Re: The Next Microsoft
#258Earlier quoted context omitted.
Any ideas how to promote this kind of initiative in students?
Are you allowed to give your students assignments that involve redesigning existing brands? I did not go to school for design, so I really have no idea if this is allowed, but what would happen if you told the students that their assignment was to create an ad for Nike? I'd jump at something like that.
Re: The Next Microsoft
#259Earlier quoted context omitted.
I think you are underestimating the impact of being well known on HN for something like that. Nearly everybody who matters reads this site at least sometimes.
Although jsprinkles got slowbanned and hellbanned (still unsure why but cannot be bothered; more on that later), I had to create another account just to respond to this. This comment encapsulates, in amazingly succinct fashion, everything that is wrong with Hacker News and the people that participate in this community. I can translate "[n]early everybody who matters" in this context, and it means a subset of Silicon…
In the context of my comment, people in the orbit of world-changing startups are the ones that matter.
You make some interesting points though. Good post.
Re: The Next Microsoft
#260Earlier quoted context omitted.
I think you are underestimating the impact of being well known on HN for something like that. Nearly everybody who matters reads this site at least sometimes.
Although jsprinkles got slowbanned and hellbanned (still unsure why but cannot be bothered; more on that later), I had to create another account just to respond to this. This comment encapsulates, in amazingly succinct fashion, everything that is wrong with Hacker News and the people that participate in this community. I can translate "[n]early everybody who matters" in this context, and it means a subset of Silicon…
Also, no one links to postscript files. So, no original research, just a link to a blog about a guy who did a thing.