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The Next Microsoft

minimallyminimal.com

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Re: The Next Microsoft

#43
Its still very "corporationish".

If you see the ads for ipad or iphone (siri) on mute, you could mistake them for a Johnson & Johnson ad. Ie bright colors, people in the spaces they normally inhabit - running in the park, cooking at home etc.

Microsoft needs to lose the corporate image and become what apple brands itself - part of your life.

Re: The Next Microsoft

#45

I think the new logo has a very interesting effect, that is according to me though. It's asymmetric yet simple. Where Apple's logo and most logo's can be perfectly centered this one doesn't. I think that's mainly because it looks "italic". I also wonder if this logo follows on certain points the golden ratio, but than again it's soo simple it shouldn't. Lastly, if you'd place this logo on varia devices they would eve…

That forward slant is a very well known design paradigm. Take a look at Deutsche Bank's logo - for example: https://www.db.com/index_e.htm

Thanks for the reply! But even the Deutsche Bank's logo has a square around it, which again makes it visually easier to center. I guess it's just me, but I can't help noticing how it doesn't looks centered, even if it is.

Also I didn't realize Deutsche Bank has such an appealing domain name!

Re: The Next Microsoft

#46
wow - you apple-fied microsoft. I don't feel like it's a new image or brand identity, rather just try to fit them into that "other" brands persona. interesting concept, but I think it misses the mark on the actual audience of the brand.

Re: The Next Microsoft

#48
It's pretty good, but it's a bit cold, impersonal and corporate. Almost alienating. It has a masculine minimalist bent that reminds me of hard stone floors, benches and the alienation of 2001: A Space Odyssey.

Re: The Next Microsoft

#49

This is great. It will never work. A brand has to reflect the culture of how a product is made, sold, experienced, etc... Microsoft is not about simplicity, it's about feature creep. Microsoft sells software and licenses to big companies. Big companies don't want simple, they want value for their money - features! A better brand promise would be Microsoft - It Does Everything! Look at Windows 8. Is it going metro onl…

I think you're mistaking feature creep with their crazy good backwards compatibility. They simply can't remove anything.

Exactly. Which leads to some of the most awful and crazy designs decisions.

Look at the upgrade to 64 bit. In Windows 16 bit days you had the C:\Windows\System directory. In Windows 32 bit, you gained C:\Windows\System32 for your system libraries. In Windows 64 bit you would assume C:\Windows\System64 right? Nope. 64 bit dlls go in to System32 and 32bit dlls go into SysWOW64. WTF?

Same goes with Program Files (32 bit) etc. They are pretty much screwed by legacy.

The windows mobile, XBox, and WinRT guys must feel so much better than having to work on Windows core because they don't have to deal with supporting 17+ years of software still running on their platform.

Re: The Next Microsoft

#50

Earlier quoted context omitted.

I think you're mistaking feature creep with their crazy good backwards compatibility. They simply can't remove anything.

Exactly. Which leads to some of the most awful and crazy designs decisions. Look at the upgrade to 64 bit. In Windows 16 bit days you had the C:\Windows\System directory. In Windows 32 bit, you gained C:\Windows\System32 for your system libraries. In Windows 64 bit you would assume C:\Windows\System64 right? Nope. 64 bit dlls go in to System32 and 32bit dlls go into SysWOW64. WTF? Same goes with Program Files (32 bit…

Though I agree with your general point about Microsoft being hampered by legacy support (but for other reasons such as having 2 UI paradigms of Metro and Windows together), I don't think this is the best example. The everyday user really doesn't care what folder their software is installed to as long as its easily accessible from the desktop/programs.
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