The Next Microsoft
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The Next Microsoft
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Re: The Next Microsoft
#23 days redesign of a brand for fun? Whatever you think about the result, this guy has talent.
I personally thought it was beautiful, really breathtaking.
Re: The Next Microsoft
#3Wow.
I am always amazed at the creativity displayed by those who so obviously have talent. It makes it all the more impressive given that Microsoft would likely benefit by taking this exact marketing route.
What they're doing right now certainly isn't working...
Re: The Next Microsoft
#43 days redesign of a brand for fun? Whatever you think about the result, this guy has talent. I personally thought it was beautiful, really breathtaking.
The only thing I liked over the current ones was the palette in the first WP screenshot.
Left top one on http://www.minimallyminimal.com/storage/post-images/microsof...
Re: The Next Microsoft
#5Great work, although looking at them all together like that, Microsoft's 1985 logo appears to be the best of the bunch. I suppose design is cyclical.
I really like the "slate" concept, I'm just not sure it works as a button. Buttons should have roughly equal height and width. The slate looks very out of place on the physical devices themselves. Otherwise, it's great.
Re: The Next Microsoft
#6This is great.
It will never work.
A brand has to reflect the culture of how a product is made, sold, experienced, etc...
Microsoft is not about simplicity, it's about feature creep. Microsoft sells software and licenses to big companies. Big companies don't want simple, they want value for their money - features!
A better brand promise would be Microsoft - It Does Everything!
Look at Windows 8. Is it going metro only? No, Metro is a feature on top of the existing mountain of features. Instead of one UI, it's now TWO UI's!!!
Putting this kind of branding on Microsoft is like putting the geeky kid with oversized glasses and suspenders a new wardrobe. Sure, the kid will look cooler, but it won't stop him from playing Magic: The Gathering in their basement.
Microsoft has built their company on saying "yes" to just about everything. The simplest Windows ever sounds like they are saying "no" to things and that's not what Microsoft does.
I love the design, but it's not Microsoft
Re: The Next Microsoft
#7I don't understand all the hate on the new Windows logo in particular. Am I the only one who doesn't have a problem with it?
Re: The Next Microsoft
#8Well, if HP wasn't going to use their MovingBrands rebrand, Microsoft might as well steal it.
Re: The Next Microsoft
#9This is great. It will never work. A brand has to reflect the culture of how a product is made, sold, experienced, etc... Microsoft is not about simplicity, it's about feature creep. Microsoft sells software and licenses to big companies. Big companies don't want simple, they want value for their money - features! A better brand promise would be Microsoft - It Does Everything! Look at Windows 8. Is it going metro onl…
That's an interesting perspective that I'd never considered before. If you're right, and you sound it, then Microsoft clearly has an internal struggle.
Metro is all about simple. It's fast, it's fluid, it's simple, it's "alive with activity". But it's not complex, packed with features. This is the image Microsoft wants to present to consumers.
On the other hand, Microsoft's Business division is all about things packed with features. Huge, bulky, expensive, extremely powerful but bloated products. Products licensed with 3 to 6 zeros on the price.
Perhaps they need two brands. The consumer brand, and the business brand, because otherwise you have constant conflict.
Re: The Next Microsoft
#10After looking at quite a few of his blog posts, I wouldn't be THAT surprised to read articles in a few years time about how this guy is the new Jonathan Ive.
Now if only he could start working for an innovative company, I feel great designs on the way.