"With software, either the users control the program, or the program controls the users."
- Richard M. Stallman, 2011, writing in Der Spiegel
He was right. He was always right. About all of it. People didn't listen, or perhaps were never introduced to his ideas. Software grew faster than the idea of free software (on some level this was inevitable, since the latter is by definition a subset of the former).
And so, the noose tightened a little more every year.
The remedy has never changed: you must explain to people why freedom is important, and what the terrible consequences are of non-freedom. Refer them to the free software ecosystem, Linux and the FSF. Many will not listen. But whether they listen is to some extent irrelevant. Life is more fulfilling when it is lived ethically. By doing your part to advocate for freedom and against its enemies, you are at least making your own welfare better, and hopefully someone else's too.