Why don't they say what it is?
Because the EFF Cooperative Computing Awards for the first discovery of large enough prime numbers are still active. Publishing the probable prime in advance would risk someone verifying faster than GIMPS.
The most recent award was given out in 2009 for a prime over 10,000,000 digits in length. The next available award is for a prime over 100,000,000 digits in length.
But the most recent discovery by GIMPS prior to the current discovery was a prime with length only 24,862,048.
https://en.wikipedia.org/wiki/List_of_Mersenne_primes_and_pe...
The primes they've found have been getting longer by only single millions of digits every several years, so it's not very plausible that this discovery would qualify for a monetary award.
I suspect they just don't want to announce a number before it's verified on general scientific-integrity grounds.