Some companies (OpenAI, Anthropic…) base their whole business on hosted closed source models. What’s going to happen when all of this inevitably gets commoditized? This is why I’m putting my money on Google in the long run. They have the reach to make it useful and the monetization behemoth to make it profitable.
It's fizzling out.
The current incumbents are sitting on multi-billion dollar valuations and juicy funding rounds. This buys runtime for a good couple of years, but it won't last forever. There's a limit to what can be achieved with scraped datasets and deep Markov chains.
Over time, it will become difficult to judge what makes one general-purpose LLM be any better than another general-purpose LLM. A new release isn't necessarily performing better or producing better quality results, and it may even regress for many use-cases (we're already seeing this with OpenAI's latest releases).
Competitors will have caught up to eachother, and there shouldn't be any major differences between Claude, ChatGPT, Gemini, etc - after-all, they should all produce near-identical answers, given identical scenarios. Pace of innovation flattens out.
Eventually, the technology will become wide-spread, cheap and ubiquitous. Building a (basic, but functional) LLM will be condensed down to a course you take at university (the same way people build basic operating systems and basic compilers in school).
The search for AGI will continue, until the next big hype cycle comes up in 5-10 years, rinse and repeat.
You'll have products geared at lawyers, office workers, creatives, virtual assistants, support departments, etc. We're already there, and it's working great for many use-cases - but it just becomes one more tool in the toolbox, the way Visual Studio, Blender and Photoshop are.
The big money is in the datasets used to build, train and evaluate the LLMs. LLMs today are only as good as the data they were trained on. The competition on good, high-quality, up-to-date and clean data will accelerate. With time, it will become more difficult, expensive (and perhaps illegal) to obtain world-scale data, clean it up, and use it to train and evaluate new models. This is the real goldmine, and the only moat such companies can really have.