Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Ford patents in-car system that eavesdrops so it can play you ads

motortrend.com

Post reply on HN
Print view View original

91–100 of 160 posts

Re: Ford patents in-car system that eavesdrops so it can play you ads

#91

Post by getwiththeprog »

n_ary wrote: post #75
yashg wrote: post #30

Everything is becoming about ads. Ads, ads everywhere. On phone, on computer, now even car. This despite everyone knowing that consumers HATE ads. It's like companies are using ads as a ransom. Pay us more money on a regular basis else we will make your life miserable with ads and more ads.

Off-topic: Eagerly waiting for the potty bowl to start playing ads depending on the chemical composition of the particular waste… it would go: “Your zinc ratio is low, have you tried blah blah? After my doctor prescribed blah blah I can focus on my life more and is more productive and …”

ad absurdum, therefore on topic.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#93

Post by robin_reala »

userbinator wrote: post #69
UberFly wrote: post #14

When I'm filling my gas tank and the screen on the pump is blaring ads at me I want to smash it. Car companies, please don't also make us want to smash our dash-boards.

Good news for EV makers: they take longer to refill than ICE vehicles, so there will be even more opportunities to "monetise" the drivers while they wait.

But you also plug them in and walk away, thankfully.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#94

Post by franga2000 »

lodovic wrote: post #61
9dev wrote: post #42

Earlier quoted context omitted.

And then, once everyone is paying more, they pull the coup de grace, and show you ads again! Netflix and Prime and Spotify started with this a while ago; I guess the temptation is just too big to let corporate greed run free. I guess we’ve come full circle, and the next iteration will see people pirating stuff again. It’s going to be interesting to see what we can do against ads on devices like cars though…

> It’s going to be interesting to see what we can do against ads on devices like cars though… your speakers are connected with only two wires.

In the car industry? If they aren't yet, I'm sure they'll soon have an onboard chip decoding encrypted audio, doing a cryptographic handshake with the car to verify they came from the manufacturer and the car refusing to drive anywhere more than 1 km off the calculated shortest path to the nearest dealership until the "broken" part is replaced with a new Genuine one.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#95

Post by carlmr »

fragmede wrote: post #79
carlmr wrote: post #58

Earlier quoted context omitted.

Music is something people want. It can help people concentrate and stay alert. Cup holders allow you to have a good place to put your drink without being distracted. They help you keep attention on the road by not spilling your coffee on your lap. Ads don't help anybody with staying alert or doing any other tasks in the car. They're meant to capture your attention for selling you something.

If ads jolt the driver awake because they're so jarring, doesn't that help with the staying alert thing? Though if the ads cause the driver to go into fits of rage, that's probably negative on the car being driven safely, though that would again help them with the being alert thing. If driver alertness is the key factor, cars should have inward facing cameras that can detect the drivers eyes so it can play a horrible…

>If driver alertness is the key factor, cars should have inward facing cameras that can detect the drivers eyes so it can play a horrible noise when the driver starts micro-napping.

This exists already [1] and is in pretty much every new car in the EU at least.

[1] https://en.wikipedia.org/wiki/Driver_monitoring_system

Re: Ford patents in-car system that eavesdrops so it can play you ads

#96

Post by franga2000 »

lm28469 wrote: post #45
yashg wrote: post #30

Everything is becoming about ads. Ads, ads everywhere. On phone, on computer, now even car. This despite everyone knowing that consumers HATE ads. It's like companies are using ads as a ransom. Pay us more money on a regular basis else we will make your life miserable with ads and more ads.

That's what happens when innovation is dead and you need to pay the bills: you have to make current products profitable and the easiest way is to pack them with ads

If the current products aren't profitable already, how does does the company exist?

This doesn't really apply in the Ford case, but the real question is why we let companies burn money to get market share, killing existing sustanable businesses in the process? Once no competition is left, they raise prices and decrease quality, ending up with a worse product than we had before.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#97

Post by LightBug1 »

ivanjermakov wrote: post #88
LightBug1 wrote: post #55

I'm never buying a car newer that, say, 2000 ever again.

Too bad most laws require[1] every car to have ABS, ESP and other electronic features not present in cars of that era. https://web.archive.org/web/20160918065210/http://www.nhtsa....

Ok, I'll just stick with my 69 Bug.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#98

Post by franga2000 »

theginger wrote: post #52

How is this patentable? This is existing tech used in a way that has been speculated about for nearly 20 years. This is not an innovation or invention.

Everything is patentable if your patent lawyer is expensive enough

Re: Ford patents in-car system that eavesdrops so it can play you ads

#100

Post by PeterStuer »

autoexec wrote: post #4

> It could also identify your voice and recognize you and your ad preferences, and those of your passengers. This must be a quote from Ford right? Here's a hint Ford, you don't need voice recognition for that because the ad preference of everyone in the car is always that you don't push ads at us.

I think you are misundrrstanding the 'your' in the qoute. It is not refering to 'what you prefer', but to what ad-preference profile is associated with you in the adiverse.
Post reply on HN