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Ford patents in-car system that eavesdrops so it can play you ads

motortrend.com

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Re: Ford patents in-car system that eavesdrops so it can play you ads

#51

Post by b112 »

barelycompetent wrote: post #20
b112 wrote: post #9

Earlier quoted context omitted.

What does the patent being granted have to do with anything? At all? Whether Ford is granted or not granted the patent is irrelevant in this conversation, the fact it attempted to patent it is the issue. What the patent office does has no relevance here at all. None. Nada. And every company that even thinks like this should be publicly lambasted, raked over the coals, and shunned!

The point is that the title is false. Ford hasn't patented this.

That's fine. I would not have responded if you simply stated this.

However by discussing how the patent may not be approved, in the same post where you say ford may not use it, you give the impression you think there is a moral or ethical difference for Ford between the patent being approved or not.

There isn't.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#53

Post by saagarjha »

TaylorAlexander wrote: post #19
UberFly wrote: post #14

When I'm filling my gas tank and the screen on the pump is blaring ads at me I want to smash it. Car companies, please don't also make us want to smash our dash-boards.

Those gas station ads are so offensive to the senses. I want so desperately for them to stop. I used to live near Cupertino, and the Valero station on De Anza and Prospect always played the local classical radio station. Driving a car is pretty tiring, and to take a break and have loud ads projected at you only adds to the stress. To instead step out of your car to modestly amplified classical music is really much be…

Yeah, until you realize why they're doing it. Hint: it's to drive away "undesirables" like roaming teenagers and homeless people.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#54

Post by graemep »

x3y1 wrote: post #27
noisy_boy wrote: post #24

Earlier quoted context omitted.

Nothing stops others from licensing them.

In the US at least, it would be the patent holder’s choice if they want to license their patent (in most situations, if I understand correctly). When I patent advertising on vegetables, I won’t let anyone license it.

They do no have to license it, but they probably will. It will probably be included in cross-licensing agreements.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#56

Post by graemep »

petepete wrote: post #10

I only listen to ad free radio while driving. The thought that the tranquility of Radio 3 would be interrupted by an advert disgusts me. I would never buy a car that had this, no matter how smart it was.

You may find you have no choice with new cars in a few years time.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#57

Post by kaliqt »

yashg wrote: post #30

Everything is becoming about ads. Ads, ads everywhere. On phone, on computer, now even car. This despite everyone knowing that consumers HATE ads. It's like companies are using ads as a ransom. Pay us more money on a regular basis else we will make your life miserable with ads and more ads.

I disagree. I hate irrelevant ads, I enjoy relevant ads.

This is unrelated to the aforementioned topic though.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#58

Post by carlmr »

al_borland wrote: post #26
bobim wrote: post #15

How can you design a car with safety in mind and then propose this? Driver's attention is not available for anything but the road in principle. At anytime. Ford is Boeinging or what?

I’m no fan of ads, but by your logic this would also mean no radio/music, no cup holders, or anything else that could shift attention off the road. Where does the line get drawn?

Music is something people want. It can help people concentrate and stay alert.

Cup holders allow you to have a good place to put your drink without being distracted. They help you keep attention on the road by not spilling your coffee on your lap.

Ads don't help anybody with staying alert or doing any other tasks in the car. They're meant to capture your attention for selling you something.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#59

Post by 1-6 »

yashg wrote: post #30

Everything is becoming about ads. Ads, ads everywhere. On phone, on computer, now even car. This despite everyone knowing that consumers HATE ads. It's like companies are using ads as a ransom. Pay us more money on a regular basis else we will make your life miserable with ads and more ads.

Gathering data under the disguise of presenting ads now in your car.

Re: Ford patents in-car system that eavesdrops so it can play you ads

#60

Post by bobim »

al_borland wrote: post #26
bobim wrote: post #15

How can you design a car with safety in mind and then propose this? Driver's attention is not available for anything but the road in principle. At anytime. Ford is Boeinging or what?

I’m no fan of ads, but by your logic this would also mean no radio/music, no cup holders, or anything else that could shift attention off the road. Where does the line get drawn?

In principle eating and drinking is a major safety concern, a choking driver is not able to behave as per the minimum standard. And yes, radio can grab your attention, so it's fine in light traffic, maybe less in awkward situations. I guess racers don't listen to music when they race, but they drink for other reasons. Dunno.
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