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Google and Meta struck secret ads deal to target teenagers

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Re: Google and Meta struck secret ads deal to target teenagers

#11
post #6

So this was about ads for Instagram on YouTube, targeting people under 18? I am surprised that this is something that has to be kept secret. What is the main problem with it?

Adolescents are particularly sensitive to addiction. And guess what instagram tries to do?

Re: Google and Meta struck secret ads deal to target teenagers

#12
post #7

Earlier quoted context omitted.

The main problem is that it's targeted advertising of children.

So is all the advertising run during morning cartoons, and that targets an even younger demo than 13-17 year olds.

Those ads are bad, but instagram and its ilk are quite addictive. If don't think it's ok to turn a large group of children into screen zombies because "ads during cartoons".

Re: Google and Meta struck secret ads deal to target teenagers

#13
post #9
post #6

So this was about ads for Instagram on YouTube, targeting people under 18? I am surprised that this is something that has to be kept secret. What is the main problem with it?

Aside replying to the eroteme: I believe one can observe the targeting by only observing the children. I ALSO believe this applies to all children in a social network where X between 1 out of 100 000 & 9 out of 10 have access to sites that are the works of the corporate. The entirely new mechanics seems to be that most humans' will run on metaphorical stimulants & steroids on the metaphorical Wheel of Status. Humane…

I'd be very grateful if you could elaborate or link to a relevant source as this is rather interesting.

Re: Google and Meta struck secret ads deal to target teenagers

#14
post #9

Earlier quoted context omitted.

Aside replying to the eroteme: I believe one can observe the targeting by only observing the children. I ALSO believe this applies to all children in a social network where X between 1 out of 100 000 & 9 out of 10 have access to sites that are the works of the corporate. The entirely new mechanics seems to be that most humans' will run on metaphorical stimulants & steroids on the metaphorical Wheel of Status. Humane…

I'd be very grateful if you could elaborate or link to a relevant source as this is rather interesting.

Second this! Quite interesting. @Xen9 please follow up!

Re: Google and Meta struck secret ads deal to target teenagers

#15
This reads like a tragic story. Once you've collected enough data on every internet user out there to group them into different advertising cohorts, the remaining ungrouped users, by process of elimination (due to privacy or targeted advertising laws), are children; and now they can be targeted just as easily.

Re: Google and Meta struck secret ads deal to target teenagers

#16
Funnily enough, this is one case where contextual advertising would actually work better than what we have now.

With contextual advertising, you could very easily target children with very specific interests and/or in specific age groups by targeting the ads at the videos they most often watch.

Re: Google and Meta struck secret ads deal to target teenagers

#17
post #7

Earlier quoted context omitted.

The main problem is that it's targeted advertising of children.

So is all the advertising run during morning cartoons, and that targets an even younger demo than 13-17 year olds.

And it's frankly disgusting that some countries allow such ads.

Re: Google and Meta struck secret ads deal to target teenagers

#19
Since I got kids I realized how they are the weakest link in the chain and are targeted by everyone. From tobacco (at the end nobody starts smoking at 30), to "free" cartoons (peppa pig backpack is not free, though), school book sellers. Heck, even the school this year pressured to put my kid in their social media.

There is a whole world of people making their living out of your kids.

Sorry for the rant. This is just another two. Does not surprise me.

Re: Google and Meta struck secret ads deal to target teenagers

#20

Funnily enough, this is one case where contextual advertising would actually work better than what we have now. With contextual advertising, you could very easily target children with very specific interests and/or in specific age groups by targeting the ads at the videos they most often watch.

> this is one case where contextual advertising would actually work better than what we have now.

No. No. No. That a) would involve tracking and b) what we have now are ads based on what you bought/ have looked at. I already have an 'x', why would i want more ads for it...or ads for what some algorithm thinks i might be interested in, related to it. Unless I choose to.

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