Google and Meta struck secret ads deal to target teenagers
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Re: Google and Meta struck secret ads deal to target teenagers
#2Re: Google and Meta struck secret ads deal to target teenagers
#3Re: Google and Meta struck secret ads deal to target teenagers
#4 The Instagram campaign deliberately targeted a group of users labelled as “unknown” in its advertising system, which Google knew skewed towards under-18s, these people said. Meanwhile, documents seen by the FT suggest steps were taken to ensure the true intent of the campaign was disguised.
The project disregarded Google’s rules that prohibit personalising and targeting ads to under-18s, including serving ads based on demographics. It also has policies against the circumvention of its own guidelines, or “proxy targeting”.
…However, Google did not deny using the “unknown” loophole, adding: “We’ll also be taking additional action to reinforce with sales representatives that they must not help advertisers or agencies run campaigns attempting to work around our policies.”
Re: Google and Meta struck secret ads deal to target teenagers
#5The Instagram campaign deliberately targeted a group of users labelled as “unknown” in its advertising system, which Google knew skewed towards under-18s, these people said. Meanwhile, documents seen by the FT suggest steps were taken to ensure the true intent of the campaign was disguised. The project disregarded Google’s rules that prohibit personalising and targeting ads to under-18s, including serving ads based o…
> Meanwhile, documents seen by the FT suggest steps were taken to ensure the true intent of the campaign was disguised.
I read the article, but it didn’t go into the content of those documents. Would be interesting to know.
Re: Google and Meta struck secret ads deal to target teenagers
#6So this was about ads for Instagram on YouTube, targeting people under 18?
I am surprised that this is something that has to be kept secret. What is the main problem with it?
Re: Google and Meta struck secret ads deal to target teenagers
#7So this was about ads for Instagram on YouTube, targeting people under 18? I am surprised that this is something that has to be kept secret. What is the main problem with it?
The main problem is that it's targeted advertising of children.
Re: Google and Meta struck secret ads deal to target teenagers
#8So this was about ads for Instagram on YouTube, targeting people under 18? I am surprised that this is something that has to be kept secret. What is the main problem with it?
> The project disregarded Google’s rules that prohibit personalising and targeting ads to under-18s, including serving ads based on demographics. It also has policies against the circumvention of its own guidelines, or “proxy targeting”.
Re: Google and Meta struck secret ads deal to target teenagers
#9So this was about ads for Instagram on YouTube, targeting people under 18? I am surprised that this is something that has to be kept secret. What is the main problem with it?
Aside replying to the eroteme:
I believe one can observe the targeting by only observing the children. I ALSO believe this applies to all children in a social network where X between 1 out of 100 000 & 9 out of 10 have access to sites that are the works of the corporate.
The entirely new mechanics seems to be that most humans' will run on metaphorical stimulants & steroids on the metaphorical Wheel of Status. Humane behaviour (e.g. honor, respect, sincere curiosity) will become subject of learned helplessness. Before the child realizes that their toys are not the real things and the real things may be much more interesting; or before the child realizes they don't need to use the toys to satisfy X desires, they will have learned that status, EG pretty videos of using the toys, gets them what they want EG toys & attention from companies, parents & peers alike.
Re: Google and Meta struck secret ads deal to target teenagers
#10So this was about ads for Instagram on YouTube, targeting people under 18? I am surprised that this is something that has to be kept secret. What is the main problem with it?
The main problem is that it's targeted advertising of children.
So is all the advertising run during morning cartoons, and that targets an even younger demo than 13-17 year olds.