41–50 of 71 posts
I've been wearily ignoring the "Third-party cookie will be blocked in future Chrome versions..." notice in the console for months now knowing I'd have to act on it eventually. Hurray for procrastination!
Did I miss something here? It seems like a whole lot of marketing-speak that never gets around to describing what this "new path" consists of.
The new path is they aren't deprecating third-party cookies anymore. Instead they're going to "introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing" (in the 4th paragraph).
Earlier quoted context omitted.
> new experience in Chrome An unnamed experience to replace a bad policy seems like the kind of thing you state when a project has failed and is winding down. I agree that Google needs an eye kept on them though. They are never to be trusted.
To be clear, the outcome quoted above (Privacy Sandbox, no 3P cookies, ~20% reduction in ad revenue) is what Google wanted but regulators (spurred on by the ad industry) wouldn't let them have. I agree Google needs an eye kept on them, but unfortunately the people doing that are looking out for the interests of other ad providers, not the public.
Why would they want a significant reduction in their main revenue source?
Earlier quoted context omitted.
To be clear, the outcome quoted above (Privacy Sandbox, no 3P cookies, ~20% reduction in ad revenue) is what Google wanted but regulators (spurred on by the ad industry) wouldn't let them have. I agree Google needs an eye kept on them, but unfortunately the people doing that are looking out for the interests of other ad providers, not the public.
> ~20% reduction in ad revenue Why would they want a significant reduction in their main revenue source?
Note that Google wasn't willing to kill 3P cookies without providing Privacy Sandbox an an alternative, less privacy-invasive, way for publishers to target ads. Without Privacy Sandbox, the reduction in revenue is even more severe:
> we observed that removing third-party cookies without enabling Privacy Sandbox led to -34% programmatic revenue for publishers on Google Ad Manager and -21% programmatic revenue for publishers on Google AdSense. [https://support.google.com/admanager/answer/15189422]
Also note that the revenue being talked about is for publishers using Google Ad Manager and Google AdSense. Google gets a cut of that, but it's not as significant as the revenue from contextual ads they show on search results.
Did I miss something here? It seems like a whole lot of marketing-speak that never gets around to describing what this "new path" consists of.
The new path is they aren't deprecating third-party cookies anymore. Instead they're going to "introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing" (in the 4th paragraph).
I've been wearily ignoring the "Third-party cookie will be blocked in future Chrome versions..." notice in the console for months now knowing I'd have to act on it eventually. Hurray for procrastination!
Earlier quoted context omitted.
The new path is they aren't deprecating third-party cookies anymore. Instead they're going to "introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing" (in the 4th paragraph).
I’m sorry, what?!? We had a massive web presence overhaul at $bigco, high-vis project, it just completed. All because third party cookies were going to become unsupported. Under time and under budget, what a waste of good velocity.
> Throughout this process, we’ve received feedback from a wide variety of stakeholders, including regulators like the UK’s Competition and Markets Authority (CMA) and Information Commissioner's Office (ICO), publishers, web developers and standards groups, civil society, and participants in the advertising industry. Chrome (and Google in general) has a tough problem of having to satisfy such diametrically opposed "st…
Chrome should really not be a part of Google IMO. It's a significant conflict of interest.