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A new path for Privacy Sandbox on the web

privacysandbox.com

1–10 of 71 posts

Re: A new path for Privacy Sandbox on the web

#4
post #2

Did I miss something here? It seems like a whole lot of marketing-speak that never gets around to describing what this "new path" consists of.

The new path is they aren't deprecating third-party cookies anymore. Instead they're going to "introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing" (in the 4th paragraph).

Re: A new path for Privacy Sandbox on the web

#5
post #3
post #2

Did I miss something here? It seems like a whole lot of marketing-speak that never gets around to describing what this "new path" consists of.

> Google Chrome is no longer ‘deprecating third-party cookies’

That counts as a "new path"? My, how low that bar has become.

Re: A new path for Privacy Sandbox on the web

#7
post #6

They should’ve started with user choice as the first milestone when it was originally announced. Similar to Apple’s app tracking. Or just get rid of cookies and let ad tech be less invasive.

> Or just get rid of cookies and let ad tech be less invasive.

They tried to get rid of third-party cookies and regulators wouldn't let them do that.

Re: A new path for Privacy Sandbox on the web

#8
post #4
post #2

Did I miss something here? It seems like a whole lot of marketing-speak that never gets around to describing what this "new path" consists of.

The new path is they aren't deprecating third-party cookies anymore. Instead they're going to "introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing" (in the 4th paragraph).

It'll be like Android's location sharing with Google. Nothing works unless you agree to a wholesale google location surveillance. Then they can say you agreed to this.

Re: A new path for Privacy Sandbox on the web

#9
post #7
post #6

They should’ve started with user choice as the first milestone when it was originally announced. Similar to Apple’s app tracking. Or just get rid of cookies and let ad tech be less invasive.

> Or just get rid of cookies and let ad tech be less invasive. They tried to get rid of third-party cookies and regulators wouldn't let them do that.

primarily because it would put any publisher or site not named Facebook or Google out of business, or have to shift all of their ads to google or facebook.

You would have to break up Google in order for them not to have a a insane market advantage if they got rid of 3pc. Google would still have access to all their consumer markets, google analytics, etc, and everyone else would have to do business with google or go out of business.

Re: A new path for Privacy Sandbox on the web

#10
post #7
post #6

They should’ve started with user choice as the first milestone when it was originally announced. Similar to Apple’s app tracking. Or just get rid of cookies and let ad tech be less invasive.

> Or just get rid of cookies and let ad tech be less invasive. They tried to get rid of third-party cookies and regulators wouldn't let them do that.

Why? I get that publishers want ads but cookies are not required for ads. Safari and Firefox have 3P cookie restrictions already.
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