Earlier quoted context omitted.
I think people generally expected larger improvements between iterations. Intel and AMD continue to deliver sizeable performance and efficiency gains every 1-2 years while it feels like the Apple M-series isn't getting comparable gains. It definitely seems like Apple has suffered significant enough brain drain in recent years that they're finding it difficult to iterate on the M1.
Hasn't each gen been like 20-30% performance? Isn't that better than what AMD and Intel have managed?
I'm anchored on those historical performance gains, so I'm naturally (and, I recognise, unreasonably) disappointed by "only" 20-30% improvements from Apple.